Author: Julie Schweizer

So, You Want to Launch an Influencer Campaign Part 1: Customizing Your Campaign

 We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR and marketing. It’s no secret that influencers are the trending force across social media platforms, even more so now due to the COVID-19 pandemic. A recent… Read more »