Author: Kimmie Greene

Building a Startup? Prioritize Your Why.

In my two-plus decades working with startup founders, I’ve heard numerous origin stories about the moment each arrived at their most magnificent breakthrough. The mobility, the automation, the intelligence were always impressive, and – in some cases – first of their kind. The market also responded positively, with impressive customer acquisition, growth rates and funding rounds. However, I was regularly struck by how often founders were… Read more »