Author: Kacie McFadden

Matter Social Second: December 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from December. Click the headline to see the full story. Study: Does Posting Memes on Social Help Increase Traffic to Your Website? It’s a meme’s world! It has become clear over the past 10-15 years that brands can… Read more »

Out-of-Home Advertising is Back. 3 Ways Your Brand Should Harness Its Revival.

Back in 2020, the future of Out-of-Home (OOH) advertising wasn’t looking so good. With exponentially fewer people out and about, OOH ad exposure all but vanished. Commuters stopped heading to the office, consumers flocked to online shopping and travelers cancelled flights, leaving highway billboards, grocery store posters and airport taxi ads unseen.   In this disrupted landscape, marketers did what we do best – we adapted… Read more »

3 Ways Social Media Can Streamline Your Lead Gen Strategy

Ready to take your social media strategy to the next level — beyond engagement and awareness? Lead generation is a great place to start.  While social media is a key tool for generating brand awareness and engagement, it has evolved into the lead generation driver of choice for digital marketers across industries.  Once upon a time, lead gen on social media was a tedious process. From users having… Read more »