Author: Loren Guertin

You Landed a Big Round of Funding! Now What?

Date: Categories: Marketing Strategy

Not all venture capital (VC) funding rounds are created equal. The quality and quantity of media coverage your brand generates depends on a number of factors including: You’ll need to understand your position relative to all of these factors, while designing and executing a rock-solid PR plan that leaves room for flexibility. If you secure a sizable round of funding, there is inevitable pressure to generate… Read more »

Why Cybersecurity Awareness Month Matters More in 2020

Date: Categories: Public Relations

October usually conjures up images of pumpkin spiced lattes, Sunday afternoon football and trick or treating. It’s also National Cybersecurity Awareness Month (NCSAM). Now in its 17th year, the annual observance driven by the Cybersecurity & Infrastructure Security Agency (CISA) continues to work toward its goal of raising awareness about the importance of cybersecurity and ensuring Americans have the resources they need to be safer and… Read more »