You already know that your sales funnel is like a waterslide (and if you don’t, feel free to go back and read part 1 & part 2 of our Videos for your Sales Funnel series). What I’m going to say next will probably not shock you, either: Videos help convince your customers to purchase. Not only that, but video is an excellent tool for keeping your… Read more »
Marketing videos aren’t all about awareness. Sure, video is great for getting new prospects in the door, but it’s also a great way to stay connected with your potential new customers throughout the buyer’s journey. 79% of marketing leads are never converted into sales, which means there’s a whole lot of opportunity waiting for you further down the sales funnel. And it just so happens that… Read more »
Your business needs video. Video generates more leads, communicates a more memorable message and is shared on social 12x more than text alone – and because search engines prioritize content that includes video, more people will be exposed to your branded video than would be exposed to a similarly branded blog post. But here’s the thing: One video cannot meet all of your marketing needs alone…. Read more »
