As PR professionals, media relations is one of biggest parts of our job (if not THE biggest part!). Our clients expect consistent media coverage even when there isn’t always hard news to pitch, which means we’ve got to get creative.…
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Anyone else feel like 2017 was just yesterday? Whether we want to believe it or not, 2018 is well upon us by now and the Matter team has been hard at work (and play!). We are all about work-life balance…
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If you’ve ever opened the Instagram app, you’ve likely scrolled through countless sponsored posts and #ads. Whether it’s people you’re following or suggested content popping up on your feed, brands and products are in almost every photo. At times, it…
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