Author: Matter

Matter’s Gusto Team Releases Its 2023 Guide to 10 Must-Have Brand Videos

Date: Categories: Press Releases, Video + Audio

Agency’s Award-winning Video Team Reveals the 10 Videos Every Brand Needs to Successfully Support Each Stage of the Buyer’s Journey BOSTON, June 27, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its 2023 Guide to must-have brand videos, helping companies engage audiences and create brand affinity at each stage of… Read more »

Matter Adds Three Cybersecurity Brands That Help Organizations Better Protect Themselves Against Global threats Through Technology, Training + Awareness

Date: Categories: Press Releases, Public Relations, Uncategorized

Agency’s Growing Cyber Team Boosts Brand Awareness and Market Differentiation for New Clients – Including Acalvio, Cymulate and SANS Institute – Within Hypercompetitive Cybersecurity Sector BOSTON, June 21, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the continued momentum of its cybersecurity client portfolio highlighted by significant additions from across the security spectrum. “Amidst evolving… Read more »

Media on the Move: June 2023

Date: Categories: Public Relations, Uncategorized

We are kicking off the summer with the latest media moves within consumer, food & beverage, and entertainment. As journalists’ bandwidths continue to be stretched – especially with recent newsroom cutbacks and ongoing writer strikes – empathy is everything. Additionally, keep in mind that many journalists will be enjoying well-deserved “Summer Fridays” and vacations as we pitch them and work toward their deadlines. Food Network Magazine… Read more »

Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

Date: Categories: Press Releases, Uncategorized, Video + Audio

Honored by the National Academy of Television Arts and Sciences for Excellence in Artistic, Educational, Cultural, and Technical Progress BOSTON, June 15, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production —is proud to announce it has won two Boston/New England Regional Emmy® Awards for outstanding work in Graphic Arts. The Boston/New England Emmy®… Read more »

Matter Wins Four Awards at the 55th Annual Bell Ringer Award Ceremony

Date: Categories: Company Culture, Press Releases

Honored by the PR Club for the “Best of the Best” in Public Relations, Communications and Marketing Industries Around New England BOSTON, June 13, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is proud to announce it has wonfour Bell Ringer Awards for exemplary work across consumer, healthcare and individual professional categories. Each year, the PR Club… Read more »

Matter Social Second: May 2023

Date: Categories: Digital Marketing, Public Relations, Uncategorized

Welcome to another edition of the Matter Social Second — keeping you current about what’s trending in social media. From TikTok advertising to social AI, we’re sharing the most important and impactful social stories from May. Click each headline to see the full story. Instagram Boosts Content Collaboration with UGC User Generated Content (UGC) continues to drive engagement and Instagram is taking notice. Advertisers on Instagram can… Read more »

Media on the Move: May 2023

Date: Categories: Public Relations, Uncategorized

May is in full swing, the flowers are in bloom and this month’s media moves are ready for you. From business, health and tech to consumer and commerce, here are the most recent reporter and journalist updates to help you keep those pitches in tip-top shape. Bloomberg News Diani Li now covers venture capital and technology at Bloomberg News, having previously covered distressed debt and leveraged… Read more »

How to drive your business forward with data-backed intelligence

Date: Categories: Digital Marketing, Intelligence, Public Relations, Strategy, Uncategorized

In a Harvard Business Review Survey of 10,000 senior business leaders, 97 percent believe that being strategic is the leadership behavior most important to their organization’s success — yet 96 percent lack the time for it. We hear this firsthand from marketing leaders and their teams who struggle to step out of daily execution and into deep, strategic thinking to position themselves for long-term success. So… Read more »

Media on the Move: April 2023

Date: Categories: Public Relations, Uncategorized

April showers bring…B2B media moves? This month was all about our B2B friendlies. From covering the latest in cyber and AI – ChatGPT, anyone? – to new technology and business beats, we’re sharing the top moves you need to know to keep your media strategy sharp. Axios Maria Cristina Curi was hired as a tech policy reporter based on Capitol Hill and will be assisting in… Read more »

Gusto Comes Out Swinging: Team Ends Q1 with a Combo of New Video Clients + Award-winning Podcast Projects

Date: Categories: Press Releases, Uncategorized, Video + Audio

Matter’s Creative Content House Helps Marketers Boost Brand Awareness and Reach Audiences with Video Production, Motion Graphics Design + Podcasts. BOSTON, April 12, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its continued momentum highlighted by seven key additions to an extensive client roster of brands across healthcare, B2B technology and… Read more »