Author: Sara Roberts

Why Every Marketing Strategy Should Start with an Audit

Before you go to the grocery store, you check your fridge to make sure you don’t wind up with four cartons of eggs – again. When you build a marketing plan for your brand, you’re going to want to conduct an audit.  Brand audits are the fridge-checks of marketing.  In marketing, audits reveal areas of opportunity, trends in the market, background on an industry, target audience… Read more »

Buyer Personas: Connecting Your Brand to Your Customers

So, you just met someone, and you’re trying to break the ice. You may start with a few questions, like: Where did you grow up? Where do you live now? What do you do for work? What do you do for fun? Each question gives you valuable information about who the person is — details that can help you make a stronger connection. For example, if… Read more »