Resources to Empower Your Brand to Create Impactful Marketing Content from Home Amidst the new work-from-home world, Matter’s robust creative and video teams developed a series of guides to help clients create rich, impactful content using smartphones, webcams, podcasts, animation and more – all from the comfort of home. Check out each post in the series below. 1. Tips for Shooting Smartphone Video While professional production… Read more »
‘The Telly Awards’ is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates.
Cisco Webex – “Northland Pioneer College Success Story” Cisco Webex is a leading enterprise solution for video conferencing, online meetings, screen share and even tele-education. That is no more apparent than in this success story video with Northland Pioneer College. The college is situated in a very remote area of over 21,000 square miles in Arizona, yet successfully serves approximately 8,000 students with distance learning powered… Read more »
Over the coming days, we’ll be sharing new resources that can empower you to continue creating impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part IV, “Looking Great via Webcam”
Thank you to our clients and collaborators for another excellent few months of work! In recent news, we finished off the year with 33 awards for client work, including a recent Gold honor at the prestigious Hatch Awards. To see the full list of projects won, click here. Our Latest Client Work Hitachi Vantara – Vironova Transformation Award Winner Enterprise business transformation case study video highlighting how Vironova uses… Read more »
Thank you to our clients and collaborators for another excellent few months of work! This quarter, we’ve focused on expanding our team and creating award-winning work that gets results. We recently won two Gold awards from The W3 Awards for our work with La Brea Bakery and Monotype. In its thirteenth season, receiving over 5,000 submissions, the W3 Awards celebrates digital excellence worldwide. Our Latest Client… Read more »
It’s that time of year: you’re beginning to plan your company’s high-profile annual event that happens…well…annually. From location logistics to the run-of-show, invitations to the open bar – and even cementing this year’s sure-to-be-inspiring theme – there are many things to plan and consider. But what’s the best way to get the word out about your amazing event? And how do you keep the energy palpable… Read more »
Vidyard, a video platform that helps businesses host, manage and analyze their video content, just released their 2017 Video in Business Benchmarking report. These findings are based on “first-party data collected from the Vidyard video platform from more than 500 businesses and over 600 million video streams within the last twelve months.” For those decision makers and digital marketers looking to move the needle with video… Read more »
Last week, Leo and I attended the quarterly Boston Content meet-up to engage in a discussion about Interactive Content. You’ve likely seen the term on several “trends & predictions” lists for 2016, but what is interactive content, exactly? And how can you use it to support your brand’s content marketing initiatives? Senior Content Marketing Manager at SnapApp, Lena Prickett, was the leader of the discussion and… Read more »
Last week at CES 2016 in Las Vegas, Robert Kyncl, Chief Business Officer at YouTube, presented the keynote on why digital video will win the decade – and video and content marketers should take note. But before diving in, let’s refer back to 2012 when Kyncl made some bold predictions. He said that by 2020, “90% of all internet traffic was going to be video traffic,”… Read more »
2015 was a great year for online video – just check out the excellently crafted and entertaining #YouTubeRewind video. And there’s no signs of the momentum slowing as we enter 2016. From a communication professional’s perspective, I’d like to offer-up three trends that will likely have the greatest impact on how video will influence the industry in 2016. 1. Mobile Video 50% of video views will… Read more »
At year’s end, most video production houses should be recapping their latest and greatest work into a short video for the world to see. Also known as the “sizzle reel,” this video showcases said video house’s best work and truly provides good insight into the group’s production value, quality, aesthetics, and knowledge in industry. This best-of-the-best video is ultimately edited very intentionally to project or parallel… Read more »
Here at Matter Communications – and likely similar to PR agencies globally – all of our PR professionals are busy wrapping up 2016 planning with and for their respective clients. But what separates our group of PR pros from the competition is the fact that they’re able to efficiently and effectively incorporate creative content marketing into said plans because of our in-house creative services, Studio-C by… Read more »
