Thank you to our clients and collaborators for another excellent few months of work! This quarter, we’ve focused on expanding our team and creating award-winning work that gets results. We recently won two Gold awards from The W3 Awards for…
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It’s that time of year: you’re beginning to plan your company’s high-profile annual event that happens…well…annually. From location logistics to the run-of-show, invitations to the open bar – and even cementing this year’s sure-to-be-inspiring theme – there are many things…
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Vidyard, a video platform that helps businesses host, manage and analyze their video content, just released their 2017 Video in Business Benchmarking report. These findings are based on “first-party data collected from the Vidyard video platform from more than 500…
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Last week, Leo and I attended the quarterly Boston Content meet-up to engage in a discussion about Interactive Content. You’ve likely seen the term on several “trends & predictions” lists for 2016, but what is interactive content, exactly? And how…
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Last week at CES 2016 in Las Vegas, Robert Kyncl, Chief Business Officer at YouTube, presented the keynote on why digital video will win the decade – and video and content marketers should take note. But before diving in, let’s…
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2015 was a great year for online video – just check out the excellently crafted and entertaining #YouTubeRewind video. And there’s no signs of the momentum slowing as we enter 2016. From a communication professional’s perspective, I’d like to offer-up…
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At year’s end, most video production houses should be recapping their latest and greatest work into a short video for the world to see. Also known as the “sizzle reel,” this video showcases said video house’s best work and truly…
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Here at Matter Communications – and likely similar to PR agencies globally – all of our PR professionals are busy wrapping up 2016 planning with and for their respective clients. But what separates our group of PR pros from the…
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As a full-time video producer for Studio-C by Matter and with hundreds of video interviews under my belt – both as camera operator and as the actual interviewer – I wanted to provide five simple yet effective tips for individuals…
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With millions of videos on the Internet, how do you make your business video stand out? To find out, CIO.com asked dozens of video marketing professionals to identify the biggest, or most common, mistakes companies make when crafting and marketing…
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Disclaimer: there is no exact science to producing ROI information on creative content. No one has figured this out. However, last week when some of my Matter colleagues and I attended the Boston Content “Business of Content Creation” workshop, discussion…
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Creating a successful brand video is like creating a piece of pop music. Generally, with a simple brand video you’ve got the introduction, the verse, the chorus, maybe a bridge or solo, and the conclusion. As a video producer, this…
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(Un)fortunately, there isn’t an exact science to the immediately known success of one type or style of video. Aside from the obvious attributes that make a video – messaging, talent, music, art, tone, etc. – there are an infinite number…
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A bi-coastal, cross-office exchange program – how cool is that? With the importance of office culture always top-of-mind at Matter Communications, a program was created wherein each month two professionals from our East Coast locations are offered the opportunity to…
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You’ve invested your staff’s time and internal resources. You’ve budgeted for the video production and editing. And now you have a brand new video for your company’s website, social media, or otherwise. But did you ever stop to ask yourself,…
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Matter Communications PR star Melissa Garabedian juggles a soccer ball as well as she juggles a handful of interesting consumer PR clients. She once starred as Snoopy in a school play, but found her true calling as a media relations…
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Like dolphins? Sam Fletcher doesn’t. Like, at all. But this PR maven loves turkey sandwiches and crushing media opps for Matter clients.

Dapper-dressing Jesse Ciccone, an 8-year veteran at Matter Communications, is a Frank Sinatra fan who likes boxers (the dogs), and a variety of music, from classical to jazz to rap. Want to know what makes him tear up? Check out…
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I actually intended to register Matter Communications on Instagram months ago, but then the whole “Instagram is going to sell your photos” thing happened. So, I waited to see what would come next… But I’m tired of waiting – Instagram…
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Account manager Zach Heath is a football-loving, The Godfather-watching, Silverback gorilla-fan who is, ahem, afraid of snakes. He also digs the PR scene in Providence (no snakes there). Click play to hear what Zach has to say…

Lots of attributes make up a good public relations person. Smart, creative, flexible and hard-working all come to mind. Some other qualities that are harder to define also help, like a great attitude, a “can-do” disposition and respect for your…
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When the spotlight shines at Matter Communications, it shines brightly. As a public relations agency, we have lots of employees who are smart, hard-working and great at what they do. But we wanted to showcase their unique personalities as well.…
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LunchSpotting is aimed at connecting Boston’s Innovation Economy including entrepreneurs, executives, VCs, media, and prospective employees in a casual, fun, “no expectations” kind of way. Meet someone new, share a story or an idea, create a connection. Our inaugural event,…
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Matter Communications was named among the Boston Business Journal’s 2012 “Best Places to Work.” That’s a big deal to us, because our employees nominated the company, and it was their surveys that won us the honor. We all work hard…
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From REELSEO: According to new research, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research…
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Happy New Year! During 2011 we had the opportunity to work on many exciting, creative video projects with clients in a wide array of industries, from high tech to consumer products. Each project had unique technical and creative challenges, and…
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To celebrate the fall season, we decided to host a pumpkin carving social. You might think an office pumpkin carving contest would be a time to take it a bit easy, kick back and have fun.  But at Matter Communications,…
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Words by Andy Meltzer Since 2004, Matter has participated in the PDN PhotoPlus Expo in New York, a gathering of the Who’s Who in photography.  We’re (exhaustedly) getting back into the office following this year’s fantastic event and I wanted…
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As a new face to a new role and title here at Matter, I thought I’d write my first blog post stating the obvious. Well, I should rephrase that: write my first blog post stating what’s obvious to me, the…
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