Author: Tim Hurley

7 Reasons to Maintain Your Marketing Program in Uncertain Times

Date: Categories: Digital Marketing, Public Relations, Strategy + Planning

There’s no question that companies have a lot to balance these days: the war in Ukraine; inflation/stagflation; supply chain challenges; stock market volatility; tightening company valuations. These events call for careful consideration by brands across industries as outcomes impact nearly every facet of their businesses – and marketing is no exception. We’ve seen this movie before – periods of tremendous growth followed by budget tightening, a… Read more »

RSAC 2022 Recap: Back on the road

Date: Categories: Public Relations

After more than a two-year hiatus, RSAC – cybersecurity’s premier live event – returned to San Francisco’s Moscone Center last week.  I had the pleasure of attending; meeting with Matter’s 10 exhibiting clients, staffing press and analysts; and catching up with all our fellow cyber professionals. The sheer magnitude of the event makes it impossible to catch everything, so for those who attended and those who… Read more »

Are Your Ready for RSA Conference 2022?

Date: Categories: Public Relations

Heading to RSAC 2022 next week, June 6th – 9th at San Francisco’s Moscone Center? If you’re like our cybersecurity team, you’re beyond excited to reunite with the cyber community for the first time in over two years at this premier event, but curious as to what your usual 30,000 fellow infosecurity attendees are feeling.   From the travel and long queues of cyber community professionals anxious… Read more »

10 Winning Tips to Maximize Your Funding Announcement

Date: Categories: Public Relations

Despite the global pandemic having passed the one-year mark, venture capital (VC) funding remains at an all-time high. This speaks volumes about the optimistic view that VCs – as well as private equity (PE) firms and their limited partners – continue to take on the global economy’s health. There’s lots of money out there and they are aggressively putting it to work. The Q4 PwC MoneyTreeTM survey results… Read more »

CyberSide Chats, Episode 6: Johna Johnson

Date: Categories: Public Relations

A Conversation with Johna Johnson Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. In Episode 6, Matter Executive Vice President and cybersecurity lead Tim Hurley has a conversation with Johna Johnson, CEO and Founder of Nemertes Research. They discuss several hot topics including emerging cybersecurity technologies, the ongoing SolarWinds data… Read more »

CyberSide Chats, Episode 5: Peter Tran

Date: Categories: Public Relations

A Conversation with Peter Tran Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. In Episode 5, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Peter Tran, CISO and Head of Cyber & Product Security at Infersight. Tran was previously an executive at RSA, Dell EMC and… Read more »

CyberSide Chats, Episode 4: JC Raby

Date: Categories: Public Relations

A Conversation with JC Raby Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 4, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with JC Raby, co-founder and managing partner of Boston Meridian, a venture M&A and investment banking firm with… Read more »

CyberSide Chats, The Series

Date: Categories: Public Relations

Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. Episode 1: Taylor Armerding In the first episode, Matter Executive Vice President and cybersecurity lead Tim Hurley recently sits down with Taylor Armerding, Security Advocate and software security blogger at Synopsys Software Integrity Group. They discussed several hot topics including ransomware, application development… Read more »

CyberSide Chats, Episode 3: Søren Laustrup

Date: Categories: Public Relations

A Conversation with Søren Laustrup Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 3, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Søren Laustrup, Founder and Managing Director Americas for LogPoint, a fast growing security information and event management (SIEM) provider. Tim… Read more »

CyberSide Chats, Episode 2: Jon Oltsik

Date: Categories: Public Relations

A Conversation with Jon Oltsik Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 2, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Jon Oltsik, Senior Principal Analyst and ESG Fellow at Enterprise Strategy Group. They discuss several hot topics including… Read more »

CyberSide Chats, Episode 1: Taylor Armerding

Date: Categories: Public Relations

A Conversation with Taylor Armerding Welcome to CyberSide Chats, our new video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. Matter Executive Vice President and cybersecurity lead Tim Hurley recently sat down with Taylor Armerding, Security Advocate and software security blogger at Synopsys Software Integrity Group. They discussed several hot topics including… Read more »

Takeaways from RSA Conference 2020

Date: Categories: Public Relations

Spectacular sunny blue skies greeted the 36,000 plus attendees at this year’s RSA Conference (RSAC) in San Francisco, the 25th annual gathering of the global cybersecurity industry and vendor community. And throughout the week, the weather remained gorgeous and the mood upbeat and energizing. Despite COVID-19, otherwise known as the 2019 coronavirus, which prompted major brands like AT&T, IBM and Verizon to withdraw from this year’s conference and the city of… Read more »

2020 Vision: Ushering In A New Decade in Cybersecurity

Date: Categories: Public Relations

Mid-November marks the unofficial start of “Predictions Season.” In the tech sector, projections, prognostications and predictions were once the domain of the largest and most prominent industry analysts, like Forrester and Gartner. Now, analysts, market research firms, industry insiders, bloggers and vendors of all sizes are all eager to provide their points of view on what lies ahead for the year. So, here’s our take on… Read more »