Author: Tim Hurley

ChatGPT vs. Google Gemini: Which is Better for PR and Marketing?

Date: Categories: Digital Marketing, Public Relations, Strategy, Uncategorized

It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has experimented with, if not regularly used, this emerging technology. After all, much of the job is researching, ideating, proofreading, drafting, fact-checking, and fine-tuning SEO strategy—all things… Read more »

New SEC Mandate on Cyber Incident Disclosure Is a Crisis Communications Game Changer

Date: Categories: Public Relations

The fundamental rule of thumb for crisis communications has historically been three-fold: 1. Move quickly. 2. Act decisively. 3. Communicate transparently. In the best cases, crisis response/communication is a “one-and-done” exercise. When completed thoroughly and satisfactorily, an affected organization and its stakeholders can put the incident behind them and immediately proceed to the business of reputation restoration.

Black Hat 2023 Recap: What Happened in Vegas

Date: Categories: Public Relations, Strategy, Uncategorized

Black Hat USA – now in its 26th year – attracts an eclectic mix of hackers, academics, researchers, press, marketers, techies and vendors to discuss, debate and display the latest in cybersecurity. For those who didn’t make it to the conference and wondering what went down, here’s a recap of my two days on the ground in Vegas. Because not everything that happens in Vegas needs… Read more »

RSAC 2023 Preview: Q+A With Michelle Adams-Dixon 

Date: Categories: Public Relations, Uncategorized

Ahead of RSA Conference 2023, Tim Hurley, EVP and cybersecurity team leader at Matter, sat down with Michelle Adams-Dixon, VP of Global Marketing and Communications at RSAC, to get the scoop on cybersecurity’s biggest annual event.  1. The theme of RSAC 2023 is a great one – “Stronger Together.” How are you seeing the cybersecurity community collaborate more effectively at the Conference and beyond?   Each year… Read more »

7 Reasons to Maintain Your Marketing Program in Uncertain Times

Date: Categories: Digital Marketing, Public Relations, Strategy

There’s no question that companies have a lot to balance these days: the war in Ukraine; inflation/stagflation; supply chain challenges; stock market volatility; tightening company valuations. These events call for careful consideration by brands across industries as outcomes impact nearly every facet of their businesses – and marketing is no exception. We’ve seen this movie before – periods of tremendous growth followed by budget tightening, a… Read more »

RSAC 2022 Recap: Back on the road

Date: Categories: Public Relations

After more than a two-year hiatus, RSAC – cybersecurity’s premier live event – returned to San Francisco’s Moscone Center last week.  I had the pleasure of attending; meeting with Matter’s 10 exhibiting clients, staffing press and analysts; and catching up with all our fellow cyber professionals. The sheer magnitude of the event makes it impossible to catch everything, so for those who attended and those who… Read more »

Are Your Ready for RSA Conference 2022?

Date: Categories: Public Relations

Heading to RSAC 2022 next week, June 6th – 9th at San Francisco’s Moscone Center? If you’re like our cybersecurity team, you’re beyond excited to reunite with the cyber community for the first time in over two years at this premier event, but curious as to what your usual 30,000 fellow infosecurity attendees are feeling.   From the travel and long queues of cyber community professionals anxious… Read more »

10 Winning Tips to Maximize Your Funding Announcement

Date: Categories: Public Relations

Despite the global pandemic having passed the one-year mark, venture capital (VC) funding remains at an all-time high. This speaks volumes about the optimistic view that VCs – as well as private equity (PE) firms and their limited partners – continue to take on the global economy’s health. There’s lots of money out there and they are aggressively putting it to work. The Q4 PwC MoneyTreeTM survey results… Read more »

CyberSide Chats, Episode 6: Johna Johnson

Date: Categories: Public Relations

A Conversation with Johna Johnson Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. In Episode 6, Matter Executive Vice President and cybersecurity lead Tim Hurley has a conversation with Johna Johnson, CEO and Founder of Nemertes Research. They discuss several hot topics including emerging cybersecurity technologies, the ongoing SolarWinds data… Read more »

CyberSide Chats, Episode 5: Peter Tran

Date: Categories: Public Relations

A Conversation with Peter Tran Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. In Episode 5, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Peter Tran, CISO and Head of Cyber & Product Security at Infersight. Tran was previously an executive at RSA, Dell EMC and… Read more »

CyberSide Chats, Episode 4: JC Raby

Date: Categories: Public Relations

A Conversation with JC Raby Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 4, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with JC Raby, co-founder and managing partner of Boston Meridian, a venture M&A and investment banking firm with… Read more »

CyberSide Chats, The Series

Date: Categories: Public Relations

Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. Episode 1: Taylor Armerding In the first episode, Matter Executive Vice President and cybersecurity lead Tim Hurley recently sits down with Taylor Armerding, Security Advocate and software security blogger at Synopsys Software Integrity Group. They discussed several hot topics including ransomware, application development… Read more »

CyberSide Chats, Episode 3: Søren Laustrup

Date: Categories: Public Relations

A Conversation with Søren Laustrup Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 3, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Søren Laustrup, Founder and Managing Director Americas for LogPoint, a fast growing security information and event management (SIEM) provider. Tim… Read more »