In February, Matter’s Open Door program conducted a free class on PR, media relations and social media for a nonprofit education organization. Below are some of the session’s best takeaways.   How can we make our announcements reach farther than…
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When it comes to networking, this fall promises not to disappoint. Our Providence team is attending (and occasionally, leading) a number of events in the August and September, and we’d love to have you come by, say hello, and maybe…
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In the aftermath of tragic events, peppered among the grief-stricken are business owners, holding their heads in their hands and muttering, “We make our product to prevent things like this…” In a fog of sadness and frustration, they’ll call their…
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  In May, Matter held an installment of Open Door – a free, multi-hour session where members of our PR and digital marketing teams sit down, one-on-one, with founders and CEOs of growing companies and give them strategic, actionable advice.…
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You know you have to keep the drumbeat going. Luckily, you have plenty to talk about. Soon your company will be launching a new flagship product, showing it off at a major tradeshow and conducting a series of introductory webinars.…
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“Where do we go from here?” It’s a good question; everyone can and should be asking it. When it relates to PR, the question frequently appears after a wave of great media coverage has crashed and retreated. You got the…
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SEO has been a well-established practice for many years, yet it remains a mystery even to those thoroughly steeped in the art and science of promotion. This is a problem because the absence of SEO can negatively impact otherwise well-thought-out…
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Today is International Women’s Day. All throughout the world, individuals, colleagues, friends, family members, businesses and organizations are showing their support of women with demonstrations that range from gentle encouragement to groundbreaking stands against oppression. I count myself as extraordinarily…
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Any brand managers who have seen the news about PewDiePie’s anti-Semitic remarks are asking themselves: what will we do if our brand ambassadors screw up? I hope you haven’t encountered any debacles that have you questioning the future of your…
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I recently read Motherboard’s article on the wave of destruction our increasingly networked lives could usher in. It got me thinking about responsibility – where it begins, where it ends, and which individuals and companies should endeavor to carry the…
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If any one word could lay claim to the zeitgeist of the last decade, it’s “community”. Obviously “community” has been a core driver of human behavior for millennia, but the past ten years have championed the term as the essence…
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So you’ve decided your business needs PR. That’s fantastic news, as maintaining great momentum in the media has never been more important, and recognizing that you need a better way to relate to your partners, customers or stakeholders puts you…
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Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email [email protected] Ever lost a client because you didn’t…
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Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email [email protected] Our daily tasks can end up working…
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Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email [email protected] One of the most enticing and exhausting…
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Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email [email protected] As media platforms evolve, public relations is…
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PR Daily reported yesterday that “influencer marketing” is on the rise. A pair of recently released studies have outlined a few of the ways that brand marketing is evolving, and what some of those strategies can and should look like. Among the…
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I like words. I like them as communicative devices. I like them as sounds. I like them as symbols. Words can represent a great deal more than the message they’ve been strung together to express, and you’ll find that most…
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As PR professionals, our craft demands versatility and speed. We need to be able to speak intelligently and convincingly about any number of topics – many of which may have little to no relevance in our personal lives – and…
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“North Korea photojournalist named ‘Instagram photographer of the year” When I read that headline a few weeks ago I was hit with so many competing thoughts it was hard to articulate even a single word in response. A photojournalist (true…
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