Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. Ever lost a client because you didn’t “gel”? Ever had a project slip through your fingers, and you know you could have done more to keep it? Yes – we’ve all been there…. Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. Our daily tasks can end up working like blinders. While we plow through our tactics with dazzling aplomb, we can sometimes lose sight of the big picture – a big picture that demands… Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. One of the most enticing and exhausting aspects of the PR industry is: variety. Unless you work with an in-house team (and sometimes even then), you’ll be exposed to astounding assortment of perspectives,… Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. As media platforms evolve, public relations is tasked with a continuously growing list of promotional activity. What hasn’t changed, however, is our core responsibility: media relations. Regardless of our individual specialties, it is… Read more »
PR Daily reported yesterday that “influencer marketing” is on the rise. A pair of recently released studies have outlined a few of the ways that brand marketing is evolving, and what some of those strategies can and should look like. Among the most compelling findings are the stats about consumer behavior – like how (according to one study) 92 percent of consumers turn to people they know for referrals above any… Read more »
I like words. I like them as communicative devices. I like them as sounds. I like them as symbols. Words can represent a great deal more than the message they’ve been strung together to express, and you’ll find that most people in marketing and design agree – hence the massive level of attention we heap onto strategic things like keyword research, brand messaging and content development…. Read more »
As PR professionals, our craft demands versatility and speed. We need to be able to speak intelligently and convincingly about any number of topics – many of which may have little to no relevance in our personal lives – and we need to be able to do it to virtual strangers who’ve likely forgotten more about the topic than we’ll ever know. We have to be… Read more »
“North Korea photojournalist named ‘Instagram photographer of the year” When I read that headline a few weeks ago I was hit with so many competing thoughts it was hard to articulate even a single word in response. A photojournalist (true professional) in North Korea (incredibly harsh atmosphere) winning an…Instagram award. Wut On one hand, chief Asia photojournalist David Guttenfelder for the Associated Press has been recognized… Read more »
