They say, “nothing is certain but death and taxes,” though one more thing seems pretty certain lately: continuous change. We know businesses work hard – even in stable economic times – to ensure their sustainability by distributing their dollars responsibly, but what happens when the tides shift and strategies pivot? When new priorities emerge? When economies upend? Trimming the proverbial fat is a viable strategy for… Read more »
This month, we sat down with a member of Matter’s Precision team to ask how PR professionals can put best practices into action. We interviewed Maggie Schlundt, senior content writer who’s landed pieces in Forbes, Entrepreneur, Fast Company, BenefitsPRO, Retail Touchpoints, Electronic Design and more. 1. Why is content so important? I only have time for critical brand-building activities. Content is a critical brand-building activity. In… Read more »
This month, we sat down with a member of Matter’s Precision team and asked how PR professionals can put pitching best practices into action. We interviewed Christy Reiss, a senior account executive who’s landed client coverage in Forbes, TODAY, Parents Magazine, Dark Reading and much more. 1. How can I find the right journalists for pitching? I don’t have access to databases or special services. Research… Read more »
This past August, Precision – a PR division of Matter dedicated to growing brands with highly focused needs – turned nine. We were floored, to be honest; time flies when you’re having fun, and it provided us with a fascinating look back on everything we’ve experienced in our near-decade of wins, losses, challenges, joys and continuous growth year after year. It turns out, we’ve picked up… Read more »
