Author: Wyatt Craig

What is Bluesky? What Brands Should Consider Before Leaving X

Date: Categories: Social Media, Marketing Strategy, Uncategorized

With users leaving X (formerly Twitter) by the millions, Bluesky has quickly risen as a popular alternative. This relatively new platform was invitation-only until February of this year but has seen explosive growth since opening to the public. So what is Bluesky? Bluesky’s design will feel familiar to Twitter users, featuring a “Discover” feed and a chronological timeline for accounts you follow. It also offers functionality… Read more »

Top 10 Conversion Rate Optimization (CRO) Best Practices to Elevate Your Marketing Strategy

Date: Categories: Integrated Media, Marketing Strategy

In today’s digital landscape, the belief that marketing programs can always be refined is fundamental. Capturing, synthesizing and understanding all available data is crucial for identifying areas of improvement whether you are targeting consumers directly or influencing the C-suite buying committee. Marketing performance typically lags in three key areas: brand strategy, awareness and the marketing funnel. Why Every Marketing Program Needs Continuous Improvement No matter how… Read more »

Harness Your Data to Level Up Your Marketing

Date: Categories: Integrated Media

As the digital landscape continues to expand and evolve, consumers and businesses have more ways than ever before to discover brands, search for solutions and connect with clients. New channels that allow marketers to reach their target audience seem to appear every other day. Trends on social media are driving engagement in one moment and are forgotten in the next. A recent survey shows 87% of… Read more »