• Silver Honey

    Silver Honey

    Silver Honey Case Study

    Unleashing A New Pet Wellness Brand

    Silver Honey

    Teaching a Legacy Pet Wellness Brand Some New Marketing Tricks While Boosting Sales.

    W.F. Young was gearing up to launch a new brand in the highly competitive pet wellness space. The products aimed to provide solutions to common, topical animal ailments that worked better than market leaders and used natural ingredients that owners would feel safe using on their furry friends. 

    In a crowded category, W.F. Young wanted to prove the brand’s viability by building demand direct-to-consumer while building up its brick & mortar presence.

    Given the unique nature of the product and brand’s early stage, Matter was tasked with maximizing ROAS for the overall program while maintaining competitive bids for other products. With ongoing optimizations to bid strategies and shifting budgets fluidly, Matter maintained high ROAS for the category while maintaining lower performers to continue building the portfolio as a whole.

    Matter executed a balanced marketing strategy that included PR, SEO, Paid Search, Amazon, Email and social media aiming to generate broad awareness and cost-efficient ecommerce sales.

    Silver Honey’s campaigns were a success. Growing sales by double digits MoM across the entire campaign in the crucial first 6 months post-launch. Highly targeted campaigns on Amazon exceeded benchmarks and both the pet and equine portfolios experienced a 44% and 118% lift in ROAS respectively from the start to the end of the campaign. Awareness tactics drove over 71 million impressions for the products.

    71M

    Impressions served

    256K

    Clicks

    200K

    Engaged website sessions

    18%

    Conversion rate on abandoned cart workflow

    -
    -
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  • DaVinci Laboratories

    DaVinci Laboratories

    DaVinci Laboratories Case Study

    Elevating Brand Awareness Amidst Competitive Supplement Market

    A Winning Formula: Strategically Blending Reels & Influencer Programs Across Social and Paid Media to Boost Engagement and Enhance Campaign Growth.

    DaVinci Labs came to Matter with the challenge of increasing general brand awareness, especially to those who are currently using similar supplements but are unfamiliar with the company. Additionally, they needed to effectively convert interest into sales across both direct-to-consumer (DTC) and various eCommerce platforms, ensuring that their marketing strategies are effective and cohesive.

    Since the supplement industry is saturated and always expanding, DaVinci faces a growing challenge to communicate their reasons to believe (RTBs) ensuring that their messaging and commitment to quality-made products remains consistent and impactful across all channels.

    The social strategy began with a diverse content approach, aiming to boost brand visibility and engagement. The plan included creating a combination of static and Reel/TikTok videos with a goal of reaching 1,000 organic followers by years end. The organic social team has also initiated an influencer program to grow awareness and promote featured products. Paid social efforts focus on differentiated campaign goals such as driving sales, testing audiences on Meta/TikTok, and prioritizing reels for better conversion and lower CPA, surpassing historical engagement benchmarks. The search team employed a test-and-learn strategy, optimizing performance through new audiences, keywords, and campaigns.

    DaVinci’s organic social channel has been successful in generating awareness and recognition, with over 8.4 million impressions on social media and 1.3 million video views as of 2024. ROAS has consistently outperformed the previous year each month, with an average of $3.22 ($4.00 industry benchmark), and higher averages in the first half of the year due to lower spend. The launch of Performance Max in July 2023 resulted in over 750 sales by year’s end, marking a 32% increase. Despite a more than 56% year-over-year reduction in paid media spend, revenue has remained stable, up 0.5% from 2022. Additionally, 581 pieces of social content were created. Ongoing optimizations are continuing to enhance performance and drive results.

    8.4M

    Impressions on social

    1.3M

    Video Views

    581

    Total pieces of social content

    $3.22

    Average ROAs

    5%

    Conversion rate (paid Search)

    32%

    Increase in sales over six months (SEM)

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  • W.F. Young

    W.F. Young

    W.F. Young Case Study

    Revitalizing The Brand Identity

    W.F. Young

    Revitalizing a Legacy Animal Care Brand and Helping It Charge Ahead of the Herd.

    A pioneer in the animal health industry for 130+ years, W.F. Young was at an exciting inflection point in its long, successful history. With accelerated growth sparked by the pandemic, a dynamic female leadership team and a major anniversary on the horizon, the company was looking for a partner to elevate and energize its brand in a way that aligns with its forward-thinking growth strategy and rich history.

    Matter needed to develop a brand strategy that brought their history of dedication and passion together with the revolutionary care solutions within their portfolio. So, the team delved deep into the brand’s current messaging and branding while conducting six interviews and a marketplace audit — all to see where W.F. Young could distinguish itself from the competition and how to develop the new brand.

    Together, we crafted a brand pyramid, messaging house, brand narrative, a new logo and brand identity, a new website and a brand anthem video that captured who W. F. Young is today and positions the brand for success tomorrow. This work helped W.F. Young tell a better brand story, be more strategically aligned and establish a strong foundation for future growth.

    Our teams worked so well together and we consider everyone at Matter part of the W.F. Young family.

    Amy Cary, VP of Marketing | WF Young

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  • Parsec

    Parsec

    Parsec Case Study

    Breaking Barriers: Parsec Propels Digitalization in Manufacturing

    Parsec

    Innovation Unlocked: Precision Targeting and Multi-Channel Strategy Drive Lead Growth for MES Developer.

    Parsec Automation – creators of an industry-leading manufacturing execution system called TrakSYS – came to Matter looking for a fully integrated agency partner that could help elevate their marketing strategies.


    The manufacturing industry is known for being slow to adopt new technologies. Due to the complexity of global manufacturing operations, companies have resisted major changes like digitalization and automation. With a long sales cycle – between 12 and 18 months – Parsec was looking for a partner that could help them broaden their brand awareness, partner in building a robust marketing ecosystem, and supercharge their sales pipeline.


    With a longstanding history of putting their customers first and delivering enterprise-enhancing solutions to factories worldwide, Parsec and Matter’s team of experts set out to effectively elevate their marketing and PR programs.

    After 2 years of partnership, Parsec boasts a marketing ecosystem as powerful and cutting edge as their industry leading product.

    While Parsec dominated share of voice over some of the biggest names in the industry, paid media efforts filled the pipeline. Programs continue to see strong metrics including: 71% growth in organic keyword rankings YoY, over 90 media placements, and website traffic increasing 28% YoY.

    A culmination of effort between Parsec’s team of experts and Matter’s writers, strategists, SEO specialists has resulted in a robust content program that drives results. Over 2 years we’ve partnered to develop 26 blogs, 4 whitepapers, 5 eBooks, 3 infographics, 3 one-pagers, 1 interactive factory tour, 1 global survey, a 3-part video series, 13 email workflows, 7 sales cadences, and 5 media campaigns.

    After a deep brand research and strategy phase, that included persona development, brand messaging + positioning and media planning, Matter developed a full suite of campaign assets, aimed at nurturing leads across channels and stages of the marketing funnel.

    Campaigns and messaging targeted key decision makers, emphasizing the value of the investment and long-term benefits of a digital transformation, while positioning the brand as a partner that would make the transition “as simple as possible.” With the campaign launch, Matter and Parsec deployed an aggressive, full-funnel strategy aimed at creating broad awareness while generating quality leads that could be nurtured and eventually handed off to the sales team.

    To achieve this a strategic paid media program made up of account-based marketing, paid search + social, and programmatic display was activated. Supported by a suite of earned and owned programs including SEO, marketing automation, LinkedIn Executive Thought Leadership, immersive experiences, and a robust content program, the media efforts act as a long-term foundation for the marketing strategy.

    90+

    Pieces of earned media coverage

    2000+

    New email contacts

    71%

    Growth in organic keyword rankings

    28%

    Increase in website traffic

    Manufacturing is complex. One of the things I appreciate is that Matter made it their mission to become experts in our field.

    Ashlye Bradford, Director of Marketing | Parsec

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  • Magnit

    Magnit

    Magnit Case Study

    Brand Evolution Meets The Evolution Of Work

    Magnit

    New Name, New Identity, New Story to Tell: Helping Magnit Bring “the Evolution of Work” to Life.

    Magnit, formally PRO Unlimited, is a global leader and pioneer in contingent workforce management. Leveraging its industry-leading Integrated Workforce Management (IWM) platform supported by 30+ years of innovation, modern software, proven expertise, and world-class data and intelligence, Magnit helps global enterprises manage hundreds of thousands of workers — transforming talent supply chains with a commitment to diversity, equity and inclusion (DE&I) and vendor neutrality.



    To launch its new name and brand identity, Magnit tapped Matter to bring the new brand to life. Through a creative campaign that spanned across multiple touch points, Matter was to ensure a successful branding transition while staying true to their new identity and The Evolution of Work™ narrative.

    Matter delivered an integrated strategy, activated across multiple high impact digital channels to maximize impact at launch such as: targeted display, out of home, SEM, paid social, CTV, audio, radio and direct partnerships with industry publications.

    From there, our creative team produced three concepts that embodied the idea of Magnit’s new branding and tagline, “The Evolution of Work,” choosing a concept with bold use of colors, shape, and copy that focused on Magnit’s evolution from a professional services company into an industry-leading integrated workforce management platform. This concept was a touchpoint for several assets across social, display, programmatic, and out of home, including the Times Square NASDAQ billboard, WSJ CoverWrap, Forbes display ads, San Francisco BART digital animated billboards and various trade publication placements.

    Within the first six weeks in market, Magnit’s rebrand tactics drove over 40M impressions. Programmatic advertising and display alone drove over 12M impressions, clearly indicating we were reaching the target audience where and when they consume content. We also saw 60K site visits in those six weeks – a 300% increase from Magnit’s overall site traffic the year prior. From our search team, Magnit now has the 99% Top of Page Share of Voice on Google, with an ad in a top search position during every relevant search.

    After a successful six-week launch, Matter is weaving demand generation tactics alongside brand awareness tactics to develop a full funnel approach for Magnit – driving success for Magnit today and into the future.

    40M

    Impressions in six weeks

    300%

    Increase in site visits YoY

    99%

    Top of page share of voice

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  • Flip

    Flip

    Flip Case Study

    The First Chapter, Building A Brand From Scratch

    Turning the Page on Book Discovery: Debuting a Whole New Way for People to Find Their Next Favorite Read.

    Flip is a book discovery app that uses advanced AI technology to find commonalities in users’ favorite reads to create a sophisticated book list that helps them find undiscovered titles.​



    But before the app could launch, it needed a name — and everything else a brand requires, to boot. The company approached Matter to craft a competitive audit, persona research, new name, logo + brand design, messaging, app assets, landing page, and a social + email presence. Once the app went into development, Matter’s integrated Marketing, Creative and PR teams began building a strategic foundation for the brand launch.

    Before launching the app, MatterMKTG needed to come up with a name and a logo. After an exhaustive naming process that included over 200 name candidates, the creative team developed a logo and branding that matched Flip’s personality.

    Leveraging research based on the app’s target audience – avid adult readers (35+) and avid young adult readers (18+) – the team developed a modern, sleek style and tone that was appealing to both groups. MKTG then used this same approach with our social, email and PR campaigns.

    After numerous internal tests of the app, Matter helped Flip determine a launch date and campaign timeline — developing a content cadence that would educate the audience about the brand’s mission and unique technology while building its social audience.

    Two months before the app’s launch, the team established Flip’s Instagram, Facebook and TikTok accounts. While Flip posts began filling its audience’s feeds, our strategy team enacted an email campaign that reached several thousand users — creating awareness and excitement across numerous channels. Through an influencer campaign, we further expanded the brand’s social following across platforms while driving more email sign-ups.

    Launched on October 19, 2022, Flip hit the app store to user acclaim and continues to grow thanks to the next phase of paid campaigns that built upon our team’s organic foundation.

    37%

    Average email open rate (October 2022)

    19K+

    Organic social impressions (Aug-Dec 2022)

    105K+

    Influencer impressions (IG & TikTok)

    24

    Syndicated articles

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  • CVS – Live Better

    CVS – Live Better

    CVS Case Study

    Creating A One-of-a-Kind Event In A One-of-a-Kind Situation

    Coming Together in a Fractured Moment: Crafting a One-of-a-Kind Experience to Drive Product Awareness while Delighting Media & Influencers.

    To introduce more than 80 new Live Better health and wellness products from the CVS Health line, CVS needed to create strong consumer buzz. In 2020, Matter was tasked with strategically launching the new line while contending with multiple complex challenges: nuances associated with the name itself due to re-usage from an earlier line, complexities surrounding the products’ claims, the COVID-19 pandemic and a profusion of civil rights protests.

    Matter pivoted from its original plan to execute an in-person press event in NYC to a one-of-a-kind virtual unveiling that interactively showcased the brand with experts while maintaining COVID-19 safety for key editorial media contacts and social media influencers. To execute these efforts seamlessly, Matter’s integrated team of PR, creative and digital experts produced an engaging livestream experience featuring everything from branded set design, event e-vites, landing page and high-end mailers for media and influencers. The mailers and accompanying collateral highlighted key products and amplified thematic messaging to virtual event attendees and other strategic contacts. To complement the event and media relations, Matter activated a diverse group of micro, mid and top-tier influencers to act as brand champions, driving authentic and relevant visual content on Instagram and YouTube.

    With just a short window of time to pull off the launch, Matter conceptualized a custom set to bring the brand to life, enlisting hosts to conduct a Today Show-inspired live press conference and featured CVS executives taking questions from VIP guests. Attendees and select press were gifted exclusive branded boxes, showcasing a sampling of available and future products. Simultaneously, Matter kicked off an influencer program to guarantee brand conversation on social media.

    The Live Better by CVS Health livestream was attended by 116 users, including some of the most influential consumer media outlets and social personalities. Switching to the livestream event and an influencer-focused launch strategy generated 63 media placements to date, with 137.1 million impressions and more than 70 social posts reaching another 4.5 million consumers. As social posts and media coverage began appearing after the event, available products saw an immediate boost – with a 20% increase in sales. And even amidst the pandemic, with store traffic a challenge, the brand’s week-over-week sales continued to grow.

    116

    Virtual event attendees

    65

    Event media attendees

    142M

    Impressions

    20%

    Increase in sales

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  • Veritas

    Veritas

    Veritas Case Study

    Helping Businesses Get Ahead In A Dynamic Marketplace

    Solidifying This Multi-Cloud Management Leader’s Global Position While Expanding Its Audience.

    Veritas Technologies is a leader in multi-cloud data management with over 80,000 customers – including 87% of the Fortune Global 500 – relying on the company to reign in IT complexity and simplify data management. For our second annual research program with Veritas, the Matter team focused on identifying and quantifying the business “lags” IT leaders need to address – including compliance, resiliency, budgetary and skills lags – to inform their COVID-led digital transformation initiatives.

    After gathering insights from 2,050 senior IT professionals across 19 countries, Matter collaborated with key Veritas Marketing and PR leaders across the Americas, EMEA and APAC to identify the most impactful and newsworthy results to inform the global report. The global report was then leveraged to generate three industry-specific and nine country-specific reports (translated for seven different languages). To further leverage the survey data, the team developed assets for paid, earned, and owned channels — including infographics, blogs, social assets and banner ads.

    Veritas continued to solidify its position as a thought leader in the ransomware and resiliency space and continues to grow its share of voice, impressions and engagement across channels. The project was so successful, Veritas signed on with Matter to continue this research program a third year in 2022.

    19

    Countries surveyed

    2050

    Senior IT professionals surveyed

    13

    Unique reports created

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  • Roche Bros

    Roche Bros

    Roche Bros. Case Study

    Growing Its Audience To Feed More Families

    Growing Roche Bros. Audience to Feed More Families with Creative Touchpoints Consumers Eat Up.

    Roche Bros. is a Massachusetts-based grocery chain serving high-quality goods to local communities. With the debut of its hydroponic garden at the flagship store in Marshfield, MA, the chain was seeking to highlight its fresh, locally sourced produce while targeting a younger, family-oriented demographic. Roche Bros. worked with Matter to develop a digital campaign designed to attract this discerning audience that felt organic, welcoming and modern. ​

    As the grocery industry is crowded with competitors, Roche Bros. distinguishes itself by growing produce at an on-site hydroponic farm and buying from local vendors. The company prioritizes “perfectly picked” produce, and its employees play a critical role in developing that culture of quality.​

    Matter’s strategy was to create people-focused imagery with superlative language that highlights the importance of each role – from the farm to the produce department to online pick up – to form a deeper personal connection with customers.

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  • Wildlife Acoustics – Product campaign

    Wildlife Acoustics – Product campaign

    Wildlife Acoustics Case Study

    Promoting Differentiated Product Lines as one Unified Brand

    The Sound of a Brand Amplification: Promoting Two Distinct Product Lines in One, Data‑Driven Campaign.

    As a leader in bioacoustics monitoring tools, Wildlife Acoustics tasked Matter with building brand awareness while successfully promoting and selling two different product lines during its peak season, and in a very crowded and competitive market. The kicker? Wildlife Acoustics wanted a cohesive Brand look and feel for both campaigns even though the product lines differ significantly in function, audience, features and price. ​

    Wildlife Acoustics’ audience is highly active across the digital landscape. Through prior campaigns and data analysis, Matter has learned they are most active on email, social and search channels, and frequently visit the Wildlife Acoustics website. Based on this data, Matter created a unified Brand aesthetic that could be expressed through two campaigns to promote Wildlife Acoustics products where its audience is most active. For each campaign, Matter created search display ads, a robust and informative landing page, and a three-email automated workflow. In addition, Matter also created organic social graphics and brochures for trade shows. Throughout campaign creation, Matter colleagues worked together to ensure all assets were cohesive, ensuring a similar look and feel across both campaigns and providing a first-class marketing experience for both customers and prospects. ​

    Relying on data and putting customer experiences at the forefront of these campaigns achieved extraordinary results for the Wildlife Acoustics brand. Combined, the campaigns generated more than 800 landing page views and over 700 website sessions (35% of which were new visitors). In addition to website traffic, the Display Ads generated over 17,000 impressions, putting the Wildlife Acoustics brand and its products in front of interested and ready-to-buy individuals. These results showcase Matter’s ability to develop and execute strategic campaigns and leverage past learnings to penetrate crowded markets. With Matter by their side, Wildlife Acoustics is on the fast track to become a household name in the bioacoustics monitoring industry.

    827

    Page views

    773

    Website sessions

    17K

    Google impressions

    36%

    Open rate

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