Over the last few weeks, I’ve been thinking about and reflecting on brands being bold, and some of the recent, polarizing branding and advertising efforts from the car industry that have flooded my feeds with a cacophony of commentary. Firstly, let’s acknowledge that we live in a post-Cybertruck world — what we know about car brands; what feels familiar about the industry; and where the lines between… Read more »
Agency’s expertise developing proprietary surveys and market reports gives companies impactful, multi-purpose assets that enhance credibility, build trust with media and expand market presence BOSTON, Nov. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announces the continued success of its survey and market report management services, which empower brands across industries to build credibility and enhance their market presence… Read more »
A well-defined brand strategy is more than just a nice-to-have—it’s a fundamental element for everything your brand does. It communicates your brand’s mission, what makes it different, and why your buyers should care. We take brand strategy very seriously, using a research-heavy approach to uncover key insights and determine exactly what your customers are looking for or what is currently missing from the market to drive… Read more »
Deciding to invest in marketing and PR through an agency partnership is a strategic business decision. Picking an agency is the critical next step and it should be done with careful consideration. The right partner can make a world of difference in how your brand is known and perceived by its various stakeholders (or if it’s perceived at all). This is especially true in today’s increasingly… Read more »
Looking for free AI image generators to help you create incredible images? Well, look no further. We’ve put together a power ranking of the best free AI image generators on the web so you can stop pouring over Reddit posts and singing up for free trials. At Matter, our creative teams leverage AI tools all the time to help inspire great creative concepts and ideas for… Read more »
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Categories: Creative + Content, Integrated Media, Press Releases, Public Relations, Marketing Strategy
Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its B2B tech portfolio, highlighted by the addition of new clients spanning diverse sectors. Matter continues to elevate B2B brand stories by creating and executing… Read more »
When it comes to captivating audiences and building lasting brand affinity, nothing beats video. But getting the most out of your video marketing investment requires more than just having someone hit record. The limitless power of animation — bursting with color, free from the constraints of real-world physics and designed with instant comprehension in mind — is just what the doctor ordered to cut through the… Read more »
Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these leads into closed deals has been a challenge. These potential clients are considering working with you, but it’s more than likely they’ll want to see some… Read more »
You May Live to See AI-generated Costumes Beyond Your Comprehension Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid scaring your coworkers (or getting a call from HR), we came up with some of the most terrifying marketing/comms-themed costumes your office Halloween party has ever… Read more »
Matter harnesses the power of data to optimize campaigns — increasing ROI, amplifying market share and taking your brand beyond where you thought possible.
Matter’s 2023 Marketing Outlook Survey found that brand leaders are prioritizing public relations and social media, marketing and analytics, and content marketing in order to drive maximum ROI. Refining marketing competencies and pushing them forward is enough of a challenge, but many marketers find themselves simultaneously supporting substantial changes in leadership, mission, product, or even the entire brand – and why? Because so many businesses are… Read more »
User Experience (UX) is a relatively new term that’s become more utilized within the last decade. Our definition of UX is built around creating a dynamic, empathetic, engaging, yet simple, experience for users — leading them to complete a task geared towards agreed upon strategic business goals. Whether the user’s task is to complete a purchase, sign up for a newsletter/blog/demo or simply learn something new,… Read more »
A behind the scenes look at how our motion graphics designers/animators work with inclusivity in mind this month and every month. Joe Skoniecki and Sarah Delahunty share their creative processes and personal sentiments behind Matter’s newest Pride animations. Rockets. Shooting for the stars. Reaching beyond. The endless possibility of space. That’s what I wrote down in my work notebook when I started sketching out ideas for… Read more »
