Category: Integrated Media

Five Important Conversion Metrics in Paid Media for B2B Marketing

Date: Categories: Integrated Media

In the B2B world, paid media isn’t just about traffic or impressions—it’s about generating real, measurable outcomes that contribute to pipeline and revenue. But with long sales cycles, multiple decision-makers and a highly targeted buyer journey, measuring success isn’t always straightforward. In order to cut through the noise, we’ve put together five of the most important conversion metrics every B2B paid media marketer should track to… Read more »

Building a Strong Brand Strategy: The Key to Business Success

Date: Categories: Creative + Content, Integrated Media, Marketing Strategy

A well-defined brand strategy is more than just a nice-to-have—it’s a fundamental element for everything your brand does. It communicates your brand’s mission, what makes it different, and why your buyers should care. We take brand strategy very seriously, using a research-heavy approach to uncover key insights and determine exactly what your customers are looking for or what is currently missing from the market to drive… Read more »

Maintaining Momentum – Videos for the Bottom of Your Sales Funnel

Date: Categories: Integrated Media, Video

You already know that your sales funnel is like a waterslide (and if you don’t, feel free to go back and read part 1 & part 2 of our Videos for your Sales Funnel series). What I’m going to say next will probably not shock you, either: Videos help convince your customers to purchase. Not only that, but video is an excellent tool for keeping your… Read more »

Considering a New Marketing Agency? Here are 7 Things to Look For

Date: Categories: Creative + Content, Integrated Media, Public Relations, Marketing Strategy

Deciding to invest in marketing and PR through an agency partnership is a strategic business decision. Picking an agency is the critical next step and it should be done with careful consideration. The right partner can make a world of difference in how your brand is known and perceived by its various stakeholders (or if it’s perceived at all). This is especially true in today’s increasingly… Read more »

Videos for the Middle of Your Sales Funnel

Date: Categories: Integrated Media, Marketing Strategy, Video

Marketing videos aren’t all about awareness. Sure, video is great for getting new prospects in the door, but it’s also a great way to stay connected with your potential new customers throughout the buyer’s journey. 79% of marketing leads are never converted into sales, which means there’s a whole lot of opportunity waiting for you further down the sales funnel. And it just so happens that… Read more »

How to Create a Successful Paid Media Strategy

Date: Categories: Integrated Media, Marketing Strategy

I started my career in SEO and have grown used to my friends and others not quite knowing what exactly it is I do. Now, working in paid media, I thought I’d have an easier professional story to tell – “Look at the thousands of ads you see in your day: I do that.” Yet, I still see question marks form on peoples’ faces when I… Read more »

Matter Grows B2B Tech Portfolio, Elevating Brand Awareness + Driving Bottom-line Results for New Clients

Date: Categories: Creative + Content, Integrated Media, Press Releases, Public Relations, Marketing Strategy

Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its B2B tech portfolio, highlighted by the addition of new clients spanning diverse sectors. Matter continues to elevate B2B brand stories by creating and executing… Read more »

Top 10 Conversion Rate Optimization (CRO) Best Practices to Elevate Your Marketing Strategy

Date: Categories: Integrated Media, Marketing Strategy

In today’s digital landscape, the belief that marketing programs can always be refined is fundamental. Capturing, synthesizing and understanding all available data is crucial for identifying areas of improvement whether you are targeting consumers directly or influencing the C-suite buying committee. Marketing performance typically lags in three key areas: brand strategy, awareness and the marketing funnel. Why Every Marketing Program Needs Continuous Improvement No matter how… Read more »

What We Learned at Swaay.Health Live 2024

Date: Categories: Integrated Media, Public Relations

Swaay.Health Live emerged as a beacon of innovation and collaboration, igniting discussions on the dynamic landscape of healthcare marketing. After digesting all the rich content and meaningful discussions, here are the top five takeaways we gleaned from the show that will inherently fuel Matter Health and healthcare communications moving forward this year and beyond: From all the great discussions that took place during Swaay.Health, one thing… Read more »

Making an Unforgettable Impression: Videos for the Top of Your Sales Funnel

Date: Categories: Integrated Media, Marketing Strategy, Video

Your business needs video. Video generates more leads, communicates a more memorable message and is shared on social 12x more than text alone – and because search engines prioritize content that includes video, more people will be exposed to your branded video than would be exposed to a similarly branded blog post. But here’s the thing: One video cannot meet all of your marketing needs alone…. Read more »

Google Says, “No More Cookies”: What Marketers Need to Know

Date: Categories: Integrated Media, Marketing Strategy

Google recently announced yet another delay to the long-anticipated sunsetting of 3rd party cookies in Chrome, from the end of 2024 to sometime next year. While this provides more of a runway for marketers, when the change comes, it will impact more than half of all internet users – yes, you read that right. With user privacy in the spotlight, marketers must pivot strategies. How should… Read more »

How Case Study Videos Spark Customer Imagination

Date: Categories: Creative + Content, Integrated Media, Marketing Strategy, Video

Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these leads into closed deals has been a challenge. These potential clients are considering working with you, but it’s more than likely they’ll want to see some… Read more »

ChatGPT vs. Google Gemini: Which is Better for PR and Marketing?

Date: Categories: Integrated Media, Public Relations, Marketing Strategy

It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has experimented with, if not regularly used, this emerging technology. After all, much of the job is researching, ideating, proofreading, drafting, fact-checking, and fine-tuning SEO strategy—all things… Read more »