Category: Intelligence

Google Says, “No More Cookies”: What Marketers Need to Know

Google recently announced yet another delay to the long-anticipated sunsetting of 3rd party cookies in Chrome, from the end of 2024 to sometime next year. While this provides more of a runway for marketers, when the change comes, it will impact more than half of all internet users – yes, you read that right. With user privacy in the spotlight, marketers must pivot strategies. How should… Read more »

How to drive your business forward with data-backed intelligence

In a Harvard Business Review Survey of 10,000 senior business leaders, 97 percent believe that being strategic is the leadership behavior most important to their organization’s success — yet 96 percent lack the time for it. We hear this firsthand from marketing leaders and their teams who struggle to step out of daily execution and into deep, strategic thinking to position themselves for long-term success. So… Read more »