If you’re noticing that B2B buyer behavior is becoming harder to keep up with, you’re not alone. Buyers are under pressure to move fast, but they also can’t afford to make the wrong call. Reports from G2, Gartner, TrustRadius, 6sense, and McKinsey all highlight the same trend: B2B buyers want safe choices they can feel confident about, tools that help align their teams and buying experiences… Read more »
You’ve seen them. You’ve probably sent them. Those marketing emails that talk at you, not to you. Despite all the tools we have, too many brands still send email blasts that ignore context, intent, and buying stage. The fix? Lean into the power of your CRM and the data it holds. When you combine firmographics with real-time activity data, personalization becomes more than a buzzword. It… Read more »
The IAB NewFronts 2025 conference, held from May 5th to May 8th in New York City, serves as an annual check-in for the digital advertising industry, and this year was no different. Organized by the Interactive Advertising Bureau (IAB), NewFronts is a crucial event where major publishers, platforms, and content creators showcase their upcoming content and ad opportunities to media buyers and media planners. This year’s… Read more »
Agency formalizes project-based PR offerings for consumer brands looking to grow awareness and generate media buzz BOSTON, June 17, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced new project-based consumer PR solutions for B2C companies looking to increase brand awareness and visibility through high-impact public relations programs. “Through our longstanding partnerships with leading consumer brands, we’ve… Read more »
And just like that, another RSAC is in the books! Over 40,000 industry professionals gathered in San Francisco for the biggest annual cybersecurity event of the year, the RSA conference. The energy was electric, as always, from showcasing new product innovations to highlighting timely research and mingling with customers and prospects. In addition to the 60 thousand steps, 10 iced coffees and 5 stress balls, I… Read more »
You can’t build your marketing strategy on guesswork. Whether you’re launching a new product or revamping your marketing strategy, knowing exactly who you’re talking to, what resonates with them, where they spend their time-consuming content and how they make buying decisions is imperative. But let’s be real: marketing is expected to show results quickly and comprehensive market research or custom surveys can be expensive. Not every… Read more »
AI is Transforming Video Production—Are You Using It the Right Way? Artificial intelligence (AI) has undeniably transformed video production, offering tools that streamline processes and enhance creativity. But like any tool, AI is only as effective as the person wielding it. Used wisely, it can streamline workflows and unlock new creative possibilities. Used poorly, it can produce lifeless, generic content—or worse, land you in hot water… Read more »
Every year, brands pull out all the stops to make a splash. Some go for patriotic, some go for sentimental, while others go for absurdity. This year, three ads caught our attention and got us talking. Melody Curran (Brand Strategist) and Rory Nolan (Creative Copywriter) broke down the Tubi, Dunkin’, and Fetch commercials — analyzing what made them stick with us from both creative and strategic… Read more »
Whether you’re a health tech firm, consumer health and wellness brand or a healthcare provider, social media marketing has taken many twists and turns over the past few years. From increased fragmentation of social media channels to new channels like Bluesky to increased politicization to concerns about overly aggressive content moderation, it’s never been more challenging to navigate effective social media marketing. At the same time,… Read more »
From AI breakthroughs to micro-moments, here’s how marketing hit all the right notes in 2024 and will continue to sing loud in 2025. With 2024 behind us, marketers are now fixated on what comes next. The trends that dominated last year have set the stage for 2025, proving that marketing is a constantly evolving playlist of innovation and adaptation. Here’s how the industry’s biggest hits from… Read more »
CES 2025 brought together more than 140,000 attendees and 4,500 exhibitors. It’s known as the most powerful tech event in the world, and the perfect opportunity to shape the future of tech while capturing the attention of a massive global audience. The show has proven successful for many of our B2C and B2B clients over the years. And at this year’s show, we saw the floors… Read more »
Strategic Appointments Across B2B Tech, Consumer and Healthcare Teams Aligned with Client Growth Boston, Jan. 14, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing, and creative services – is excited to announce strategic promotions and a new addition to its leadership team. These changes reflect Matter’s ongoing commitment to fostering top talent and delivering exceptional results for its clients across industries. Grace Torrance… Read more »
Over the last few weeks, I’ve been thinking about and reflecting on brands being bold, and some of the recent, polarizing branding and advertising efforts from the car industry that have flooded my feeds with a cacophony of commentary. Firstly, let’s acknowledge that we live in a post-Cybertruck world — what we know about car brands; what feels familiar about the industry; and where the lines between… Read more »
