A well-defined brand strategy is more than just a nice-to-have—it’s a fundamental element for everything your brand does. It communicates your brand’s mission, what makes it different, and why your buyers should care. We take brand strategy very seriously, using a research-heavy approach to uncover key insights and determine exactly what your customers are looking for or what is currently missing from the market to drive… Read more »
Deciding to invest in marketing and PR through an agency partnership is a strategic business decision. Picking an agency is the critical next step and it should be done with careful consideration. The right partner can make a world of difference in how your brand is known and perceived by its various stakeholders (or if it’s perceived at all). This is especially true in today’s increasingly… Read more »
Looking for free AI image generators to help you create incredible images? Well, look no further. We’ve put together a power ranking of the best free AI image generators on the web so you can stop pouring over Reddit posts and singing up for free trials. At Matter, our creative teams leverage AI tools all the time to help inspire great creative concepts and ideas for… Read more »
Marketing videos aren’t all about awareness. Sure, video is great for getting new prospects in the door, but it’s also a great way to stay connected with your potential new customers throughout the buyer’s journey. 79% of marketing leads are never converted into sales, which means there’s a whole lot of opportunity waiting for you further down the sales funnel. And it just so happens that… Read more »
I started my career in SEO and have grown used to my friends and others not quite knowing what exactly it is I do. Now, working in paid media, I thought I’d have an easier professional story to tell – “Look at the thousands of ads you see in your day: I do that.” Yet, I still see question marks form on peoples’ faces when I… Read more »
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Categories: Creative + Content, Integrated Media, Press Releases, Public Relations, Marketing Strategy
Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its B2B tech portfolio, highlighted by the addition of new clients spanning diverse sectors. Matter continues to elevate B2B brand stories by creating and executing… Read more »
In today’s digital landscape, the belief that marketing programs can always be refined is fundamental. Capturing, synthesizing and understanding all available data is crucial for identifying areas of improvement whether you are targeting consumers directly or influencing the C-suite buying committee. Marketing performance typically lags in three key areas: brand strategy, awareness and the marketing funnel. Why Every Marketing Program Needs Continuous Improvement No matter how… Read more »
Your business needs video. Video generates more leads, communicates a more memorable message and is shared on social 12x more than text alone – and because search engines prioritize content that includes video, more people will be exposed to your branded video than would be exposed to a similarly branded blog post. But here’s the thing: One video cannot meet all of your marketing needs alone…. Read more »
Google recently announced yet another delay to the long-anticipated sunsetting of 3rd party cookies in Chrome, from the end of 2024 to sometime next year. While this provides more of a runway for marketers, when the change comes, it will impact more than half of all internet users – yes, you read that right. With user privacy in the spotlight, marketers must pivot strategies. How should… Read more »
For healthcare marketers, content is still king. Whether you’re a start-up or a med-tech powerhouse, you won’t get far without crafting engaging brand stories to share with your audience across forums and media channels. The type of content you create and share should align with your business goals. Do you want to drive leads? Opt for a gated resource like an eBook or white paper. Want… Read more »
Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these leads into closed deals has been a challenge. These potential clients are considering working with you, but it’s more than likely they’ll want to see some… Read more »
It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has experimented with, if not regularly used, this emerging technology. After all, much of the job is researching, ideating, proofreading, drafting, fact-checking, and fine-tuning SEO strategy—all things… Read more »
Your company is taking off – a growing customer base, some brand awareness and a team that truly believes in your mission. And to bring your brand to the next level of growth, you know you’ll need additional support. Your team is ready to invest in marketing and/or public relations and your faced with an important decision: do I hire an agency, a freelancer or keep… Read more »
