CES 2025 brought together more than 140,000 attendees and 4,500 exhibitors. It’s known as the most powerful tech event in the world, and the perfect opportunity to shape the future of tech while capturing the attention of a massive global audience. The show has proven successful for many of our B2C and B2B clients over the years. And at this year’s show, we saw the floors… Read more »
Strategic Appointments Across B2B Tech, Consumer and Healthcare Teams Aligned with Client Growth Boston, Jan. 14, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing, and creative services – is excited to announce strategic promotions and a new addition to its leadership team. These changes reflect Matter’s ongoing commitment to fostering top talent and delivering exceptional results for its clients across industries. Grace Torrance… Read more »
Over the last few weeks, I’ve been thinking about and reflecting on brands being bold, and some of the recent, polarizing branding and advertising efforts from the car industry that have flooded my feeds with a cacophony of commentary. Firstly, let’s acknowledge that we live in a post-Cybertruck world — what we know about car brands; what feels familiar about the industry; and where the lines between… Read more »
With users leaving X (formerly Twitter) by the millions, Bluesky has quickly risen as a popular alternative. This relatively new platform was invitation-only until February of this year but has seen explosive growth since opening to the public. So what is Bluesky? Bluesky’s design will feel familiar to Twitter users, featuring a “Discover” feed and a chronological timeline for accounts you follow. It also offers functionality… Read more »
Agency’s expertise developing proprietary surveys and market reports gives companies impactful, multi-purpose assets that enhance credibility, build trust with media and expand market presence BOSTON, Nov. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announces the continued success of its survey and market report management services, which empower brands across industries to build credibility and enhance their market presence… Read more »
In honor of Domestic Violence Awareness Month, we’re reflecting on our recent partnership with Geiger Institute, an organization with a proven track record of helping domestic violence survivors. Matter has been privileged to partner with Geiger Institute on several initiatives over the years, helping elevate the critical work they do. Recently, they asked us to create a video that would get the attention of large donors…. Read more »
Social Media usage is continuing to grow exponentially, with no signs of stopping. With 4.8 billion social media users worldwide, representing nearly 60% of the global population, it’s no surprise that brands are increasingly prioritizing social media to stay top-of-mind with consumers. Brands can – and should – use both, but what’s the difference between organic vs. paid social media? Understanding the Basics of Organic vs…. Read more »
AI has significantly transformed marketing over the past year, and email marketing is no exception. Apple is one of the latest companies to introduce new AI features through Apple Intelligence, introduced this past June and set to roll out with an iOS 18 update as soon as this month. The Mail app specifically is set to undergo a series of updates using AI that will greatly… Read more »
Let’s say you have a product to sell (Or a service. Something your business offers that is absolutely amazing). You want to tell the world about this incredible thing (because everyone and their mother should know about it), but there is so much information. Just look at your website! You have 10 pages detailing one aspect alone. And let’s be honest, most people aren’t going to… Read more »
Search Engine Optimization [SEO], is one of the best free marketing channels for any small or medium-sized business. If you’re anything like 89% of typical consumers, chances are that your buyer journey begins with a search, whether that be on Google, Amazon, or any other site that features a search engine. Here at Matter, we provide enterprise-level search engine optimization and search engine marketing [SEM] (paid… Read more »
Matter Offers Timely Insights and Best Practices to Help Effectively Communicate the Value of Women’s Health Solutions BOSTON, Sept. 24, 2024 — Matter Communications, a Brand Elevation Agency that integrates PR, marketing, and creative services, is hosting “Amplifying Women’s Health Solutions: Communication Strategies for Startups and Early-Stage Companies,” a free, live webinar on Wednesday, October 9. What: Join us for a special women’s health communications webinar with… Read more »
A well-defined brand strategy is more than just a nice-to-have—it’s a fundamental element for everything your brand does. It communicates your brand’s mission, what makes it different, and why your buyers should care. We take brand strategy very seriously, using a research-heavy approach to uncover key insights and determine exactly what your customers are looking for or what is currently missing from the market to drive… Read more »
Deciding to invest in marketing and PR through an agency partnership is a strategic business decision. Picking an agency is the critical next step and it should be done with careful consideration. The right partner can make a world of difference in how your brand is known and perceived by its various stakeholders (or if it’s perceived at all). This is especially true in today’s increasingly… Read more »
