AI is Transforming Video Production—Are You Using It the Right Way? Artificial intelligence (AI) has undeniably transformed video production, offering tools that streamline processes and enhance creativity. But like any tool, AI is only as effective as the person wielding it. Used wisely, it can streamline workflows and unlock new creative possibilities. Used poorly, it can produce lifeless, generic content—or worse, land you in hot water… Read more »
Every year, brands pull out all the stops to make a splash. Some go for patriotic, some go for sentimental, while others go for absurdity. This year, three ads caught our attention and got us talking. Melody Curran (Brand Strategist) and Rory Nolan (Creative Copywriter) broke down the Tubi, Dunkin’, and Fetch commercials — analyzing what made them stick with us from both creative and strategic… Read more »
Whether you’re a health tech firm, consumer health and wellness brand or a healthcare provider, social media marketing has taken many twists and turns over the past few years. From increased fragmentation of social media channels to new channels like Bluesky to increased politicization to concerns about overly aggressive content moderation, it’s never been more challenging to navigate effective social media marketing. At the same time,… Read more »
From AI breakthroughs to micro-moments, here’s how marketing hit all the right notes in 2024 and will continue to sing loud in 2025. With 2024 behind us, marketers are now fixated on what comes next. The trends that dominated last year have set the stage for 2025, proving that marketing is a constantly evolving playlist of innovation and adaptation. Here’s how the industry’s biggest hits from… Read more »
CES 2025 brought together more than 140,000 attendees and 4,500 exhibitors. It’s known as the most powerful tech event in the world, and the perfect opportunity to shape the future of tech while capturing the attention of a massive global audience. The show has proven successful for many of our B2C and B2B clients over the years. And at this year’s show, we saw the floors… Read more »
Strategic Appointments Across B2B Tech, Consumer and Healthcare Teams Aligned with Client Growth Boston, Jan. 14, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing, and creative services – is excited to announce strategic promotions and a new addition to its leadership team. These changes reflect Matter’s ongoing commitment to fostering top talent and delivering exceptional results for its clients across industries. Grace Torrance… Read more »
Over the last few weeks, I’ve been thinking about and reflecting on brands being bold, and some of the recent, polarizing branding and advertising efforts from the car industry that have flooded my feeds with a cacophony of commentary. Firstly, let’s acknowledge that we live in a post-Cybertruck world — what we know about car brands; what feels familiar about the industry; and where the lines between… Read more »
With users leaving X (formerly Twitter) by the millions, Bluesky has quickly risen as a popular alternative. This relatively new platform was invitation-only until February of this year but has seen explosive growth since opening to the public. So what is Bluesky? Bluesky’s design will feel familiar to Twitter users, featuring a “Discover” feed and a chronological timeline for accounts you follow. It also offers functionality… Read more »
Agency’s expertise developing proprietary surveys and market reports gives companies impactful, multi-purpose assets that enhance credibility, build trust with media and expand market presence BOSTON, Nov. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announces the continued success of its survey and market report management services, which empower brands across industries to build credibility and enhance their market presence… Read more »
In honor of Domestic Violence Awareness Month, we’re reflecting on our recent partnership with Geiger Institute, an organization with a proven track record of helping domestic violence survivors. Matter has been privileged to partner with Geiger Institute on several initiatives over the years, helping elevate the critical work they do. Recently, they asked us to create a video that would get the attention of large donors…. Read more »
Social Media usage is continuing to grow exponentially, with no signs of stopping. With 4.8 billion social media users worldwide, representing nearly 60% of the global population, it’s no surprise that brands are increasingly prioritizing social media to stay top-of-mind with consumers. Brands can – and should – use both, but what’s the difference between organic vs. paid social media? Understanding the Basics of Organic vs…. Read more »
AI has significantly transformed marketing over the past year, and email marketing is no exception. Apple is one of the latest companies to introduce new AI features through Apple Intelligence, introduced this past June and set to roll out with an iOS 18 update as soon as this month. The Mail app specifically is set to undergo a series of updates using AI that will greatly… Read more »
Let’s say you have a product to sell (Or a service. Something your business offers that is absolutely amazing). You want to tell the world about this incredible thing (because everyone and their mother should know about it), but there is so much information. Just look at your website! You have 10 pages detailing one aspect alone. And let’s be honest, most people aren’t going to… Read more »
