Category: Public Relations

Matter Adds Three Cybersecurity Brands That Help Organizations Better Protect Themselves Against Global threats Through Technology, Training + Awareness

Agency’s Growing Cyber Team Boosts Brand Awareness and Market Differentiation for New Clients – Including Acalvio, Cymulate and SANS Institute – Within Hypercompetitive Cybersecurity Sector BOSTON, June 21, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the continued momentum of its cybersecurity client portfolio highlighted by significant additions from across the security spectrum. “Amidst evolving… Read more »

Media on the Move: June 2023

We are kicking off the summer with the latest media moves within consumer, food & beverage, and entertainment. As journalists’ bandwidths continue to be stretched – especially with recent newsroom cutbacks and ongoing writer strikes – empathy is everything. Additionally, keep in mind that many journalists will be enjoying well-deserved “Summer Fridays” and vacations as we pitch them and work toward their deadlines. Food Network Magazine… Read more »

Matter Social Second: May 2023

Welcome to another edition of the Matter Social Second — keeping you current about what’s trending in social media. From TikTok advertising to social AI, we’re sharing the most important and impactful social stories from May. Click each headline to see the full story. Instagram Boosts Content Collaboration with UGC User Generated Content (UGC) continues to drive engagement and Instagram is taking notice. Advertisers on Instagram can… Read more »

Media on the Move: May 2023

May is in full swing, the flowers are in bloom and this month’s media moves are ready for you. From business, health and tech to consumer and commerce, here are the most recent reporter and journalist updates to help you keep those pitches in tip-top shape. Bloomberg News Diani Li now covers venture capital and technology at Bloomberg News, having previously covered distressed debt and leveraged… Read more »

How to drive your business forward with data-backed intelligence

In a Harvard Business Review Survey of 10,000 senior business leaders, 97 percent believe that being strategic is the leadership behavior most important to their organization’s success — yet 96 percent lack the time for it. We hear this firsthand from marketing leaders and their teams who struggle to step out of daily execution and into deep, strategic thinking to position themselves for long-term success. So… Read more »

Media on the Move: April 2023

April showers bring…B2B media moves? This month was all about our B2B friendlies. From covering the latest in cyber and AI – ChatGPT, anyone? – to new technology and business beats, we’re sharing the top moves you need to know to keep your media strategy sharp. Axios Maria Cristina Curi was hired as a tech policy reporter based on Capitol Hill and will be assisting in… Read more »

RSAC 2023 Preview: Q+A With Michelle Adams-Dixon 

Ahead of RSA Conference 2023, Tim Hurley, EVP and cybersecurity team leader at Matter, sat down with Michelle Adams-Dixon, VP of Global Marketing and Communications at RSAC, to get the scoop on cybersecurity’s biggest annual event.  1. The theme of RSAC 2023 is a great one – “Stronger Together.” How are you seeing the cybersecurity community collaborate more effectively at the Conference and beyond?   Each year… Read more »

Media On The Move: March 2023

Change is in the air, spurred by springing our clocks forward and more daylight to enjoy. Whether you’re pitching spring fashion for upcoming holidays, new sneakers to hit those wellness goals, sweet treats to celebrate, or even allergy tips and tricks to live your best life outdoors, updating your consumer media contacts should top that spring-cleaning list! Below are the most recent moves we’ve seen, so… Read more »

20 Years of Matter: What I’ve Learned Over Two Decades as CEO

It’s hard to believe that my agency, Matter, turns 20 years old on April 1. That anniversary is an enormous source of pride for me and for everyone who contributed to our success along the way. Whether our expansive alumni network was with us for a season or a career’s lifetime, it’s been wonderful hearing from so many people about our milestone!   I’ve learned a lot… Read more »

How to Launch an Influencer Campaign Part 1: Find Your Fit

 We’re excited to kick-off this two-part blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. We know that people generally trust and engage with influencers, but just how much of an impact are influencers actually making when it comes to persuading consumers to act and make purchases? A recent Matter survey reveals strong opportunities for… Read more »

Assessing the Future of Generative AI in PR Content Writing

The rise of ChatGPT has taken the world by storm, igniting a renewed societal focus on how artificial intelligence and machine learning will shape the future of work as we know it. An emerging technology trend hasn’t captivated the global public sphere like this since the first iPhone release in 2007.   ChatGPT was a hot topic of conversation among business titans at World Economic Forum 2023… Read more »