Category: Public Relations

Riding The Green Wave: Topics That Resonate With Sustainability Reporters

Date: Categories: Public Relations, Marketing Strategy

Investment in climate tech may have been down in 2023, but the industry still outperformed all other sectors – underscoring an important message: the urgency of climate action and the lucrative potential of cleantech, even in challenging times. For innovators navigating a competitive industry with limited media resources – sustainability reporting has taken a major hit from recent media industry layoffs – the key to building… Read more »

Healthcare PR: A Galaxy-sized Challenge in 2024

Date: Categories: Public Relations

Predicting healthcare trends is like forecasting the weather…on Mars. But in the aftermath of last month’s J.P. Morgan Healthcare Conference – and the increasingly positive sentiment around the state of the business of healthcare – we pulled out the telescope and identified several trends that healthcare PR teams should keep in mind as we settle into 2024. Generative AI – Friend or Foe? There are two… Read more »

Consumer Health and Wellness Trends

Date: Categories: Integrated Media, Public Relations, Marketing Strategy

What Communications + Marketing Professionals Need to Know in 2024 It’s no secret the game changed significantly for how consumers view all aspects of health and wellness over the past five years – living through a global pandemic will do that! But beyond changing attitudes about hygiene and disease prevention, the growing spotlight on mental health and self-care, and the explosion in telehealth have had lasting… Read more »

Matter’s Precision Group Hits the Mark: Boosts Client Base 25% in Q4 and Celebrates Major Legacy client Milestones

Date: Categories: Press Releases, Public Relations

Agency’s Dedicated Team for Highly Focused PR + Content Programs Kicks off 2024 Supporting a Host of New Clients and Driving Results for Numerous Legacy Programs Celebrating Five Plus Years of Partnership. BOSTON, Jan. 16, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of its Precision group, a PR and content division of Matter that… Read more »

15 Tech PR Predictions for 2024

Date: Categories: Integrated Media, Public Relations, Marketing Strategy

It’s that time of year: predictions season! From generative AI’s impact on newsrooms, marketers and media to major moves from cybersecurity leaders, Matter’s tech team offers its thoughts on the top headlines and trends to expect in 2024. We know we’re we are only scratching the surface here. So, what are your predictions for tech in 2024? What headlines do you expect to see? Reach out… Read more »

Matter Hosts Annual PRSA Colorado Roundtable on State of Media Landscape

Date: Categories: Company Culture, Public Relations

On Dec. 14, our Denver office partnered with the Public Relations Society of America, Colorado Chapter to host its annual media roundtable – a signature networking event that brings together the region’s top journalists, editors, and PR professionals to discuss emerging media trends and PR best practices. The sold-out event, sponsored by Matter and Visit Denver, featured a live panel discussion followed by interactive breakout sessions… Read more »

The Matter Social Second: November 2023

Date: Categories: Integrated Media, Public Relations

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. This month is all about Meta — from generative AI creative tools to ad-free subscription models, we’re sharing the most important and impactful social stories from November. Click each headline to see the full story. Meta Previews New GenAI Tools for Video and Image Creation Via Text Prompts On November… Read more »

ChatGPT Turns One: What a Writer Has Learned About Her Biggest Competition

Date: Categories: Integrated Media, Public Relations

When ChatGPT debuted last November 30, my initial reaction was one of concern. And anxiety. Some stress. Certainly disbelief. And maybe a little bit of excitement. But mostly, I felt threatened. Generative AI could do it all, the headlines said—or, at least, enough to render my role obsolete in just a few years. So, I set out to learn all I could about the powerful new… Read more »

Six PR + Marketing Must-Haves for B2B Brands

Date: Categories: Integrated Media, Public Relations, Marketing Strategy

And here we are – rapidly approaching the end of the year, taking virtual cover as Year End analyses, Q1 strategic plans and drafts of annual reports fly in all directions. ’Tis the season of discovering where we’ve been and deciding where we’d like to go. Companies across verticals are taking this opportunity to examine their unexpected successes, their continued challenges and how they will communicate… Read more »

Matter Health Conference Recaps

Date: Categories: Integrated Media, Public Relations

The Matter Health team was fortunate enough to recently attend two major industry events – SHSMD Connections in Chicago and the Women’s Health Innovation Summit in Boston. Both events gathered healthcare leaders, innovators and strategists to discuss the latest in technology, marketing and other hot topics. For those who weren’t able to attend, here are some of our key takeaways from the conferences. Women’s Health Steps… Read more »

Are You AfrAId of the Dark? Our Scariest AI-generated Halloween Costumes for PR/Marketing Pros

Date: Categories: Company Culture, Creative + Content, Integrated Media, Public Relations, Video

You May Live to See AI-generated Costumes Beyond Your Comprehension Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid scaring your coworkers (or getting a call from HR), we came up with some of the most terrifying marketing/comms-themed costumes your office Halloween party has ever… Read more »

Social Second: October 2023

Date: Categories: Integrated Media, Public Relations

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From Threads post edits to TikTok’s new partnership with Disney, we’re sharing the most important and impactful social stories from October. Click each headline to see the full story. Threads Rolls Out Post Editing + Voice Notes Threads made a lot of noise with its launch this past summer but… Read more »

Why Reputation Management Is Essential In 2024

Date: Categories: Public Relations, Marketing Strategy

Reputation management can be easy to push to the side. Your brand is checking the boxes, you’re staying out of the media spotlight and you have happy customers – what’s wrong with all that? What is reputation management, anyway? Reputation management is one facet of crisis and strategic communications, focused on building a strategy to maintain the perception of your brand among your stakeholders. Managing a… Read more »