Category: Public Relations

Why Reputation Management Is Essential In 2024

Reputation management can be easy to push to the side. Your brand is checking the boxes, you’re staying out of the media spotlight and you have happy customers – what’s wrong with all that? What is reputation management, anyway? Reputation management is one facet of crisis and strategic communications, focused on building a strategy to maintain the perception of your brand among your stakeholders. Managing a… Read more »

New SEC Mandate on Cyber Incident Disclosure Is a Crisis Communications Game Changer

The fundamental rule of thumb for crisis communications has historically been three-fold: 1. Move quickly. 2. Act decisively. 3. Communicate transparently. In the best cases, crisis response/communication is a “one-and-done” exercise. When completed thoroughly and satisfactorily, an affected organization and its stakeholders can put the incident behind them and immediately proceed to the business of reputation restoration.

The Secret Sauce Behind Top tier Media Hits

Securing media coverage for your brand is a critical component of a successful marketing strategy. Media coverage boosts brand visibility and enhances credibility while fostering trust among your target audiences. But in a world where countless brands are playing the same game, standing out and capturing the attention of prominent reporters is a challenge.

How Staying Vendor Neutral Strengthens Your Content

Have you ever stumbled upon an article that felt more like a sales pitch? Or exited a webpage halfway through a blog because you were being pushed to buy a product? We’ve all been there. And your customers have, too. For business leaders and marketing executives who feel pressured to deliver results and drive revenue, it can be hard to turn off the self-promotion. But in… Read more »

Social Second: September 2023

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From TikTok’s labels for AI-generated content to new YouTube creator tools, we’re sharing the most important and impactful social stories from September. Click each headline to see the full story. TikTok Adds AI-generated Content Labels The impact of AI on social platforms continues as they work to implement AI functionalities… Read more »

Media on the Move: September 2023

Like the season’s falling leaves, the media moves have been piling up. From top-tier outlets like ABC News and FOX News, and throughout industries including fashion, entertainment, business and culture, our PR pros are sharing some of September’s biggest moves from reporters, editors and more.   ABC News Lauren Sher has been promoted to director of Good Morning America Digital. Previously, she was the managing editor… Read more »

Ask a PR Pro: How Do I Get the Most Out of My Messaging?

We regularly sit down with a member of Matter’s Precision team to ask how PR professionals can put best practices into action. This month, we asked Senior Content Writer Anne Briner how to get the most out of your messaging. Anne has led numerous value proposition and messaging development programs throughout her career at Matter as well as PwC, Haley & Aldrich and Firstsource. What is… Read more »

How to Newsjack Your Way into Top-Tier Media

While we might not all be familiar with the Roman poet Horace, we all know his famous phrase, “carpe diem.” It’s a great principle to live by, but in PR seizing the day isn’t enough. You need to seize every moment, every trending story, every bit of news you can harness to elevate your client’s standing. We’re talking, of course, about newsjacking. Successful newsjacking demonstrates your… Read more »

Media on the Move: August 2023

With the final days of summer approaching, the “back to school” mentality has been prevalent across industries. And with no shortage of breaking healthcare headlines, August media moves were in full swing for healthcare reporters and editors — from promotions to departures to new employment opportunities. BBC News Global health correspondent, Naomi Grimley, leaves BBC News after 23 years. Previously, Grimley held the posts of political… Read more »

Ask a PR Pro: How do I Get my Products Into Holiday Gift Guides?

We regularly sit down with a member of Matter’s Precision team to ask how PR professionals can put best practices into action. This month, we asked Account Director, Kat Aronofsky, how brands can get their products into holiday gift guides. Kat has led consumer PR teams to critical coverage in Forbes, NYT Wirecutter, TODAY, Buzzfeed, Good Housekeeping, New York Magazine, Popsugar and more.  The holiday season… Read more »

Black Hat 2023 Recap: What Happened in Vegas

Black Hat USA – now in its 26th year – attracts an eclectic mix of hackers, academics, researchers, press, marketers, techies and vendors to discuss, debate and display the latest in cybersecurity. For those who didn’t make it to the conference and wondering what went down, here’s a recap of my two days on the ground in Vegas. Because not everything that happens in Vegas needs… Read more »

ePlurbus Unum: How to Repurpose Old Content into Fresh Digital Assets

The content your brand creates is kind of like a Gremlin. From a single specimen, you can create many. But unlike those pint-sized pals, it takes more than food after midnight and a little bit of water to make the magic happen. Also, your content probably won’t take over your town and ruin the holidays. It can be hard to keep generating content while you’re focusing… Read more »

Media on the Move: July 2023

While summer may be sweltering, it’s artificial intelligence (AI) that’s heating up tech. Despite rapid AI adoption across industries, the bots won’t be replacing tech journalists any time soon. In fact, the industry is hiring even more journalists dedicated to covering the latest in AI and technology — ensuring readers never miss a beat. Bloomberg Shirin Ghaffary will be joining the organization in September as a… Read more »