Category: SEO + SEM

Backlinking and SEO For Public Relations Professionals

Date: Categories: Integrated Media, Public Relations, SEO + SEM

In the world of SEO, backlinks have been the holy grail for ranking high in search results. The more quality backlinks a website has, the better that site will rank on Google. With the amount of content available today, quality backlinks can help to ensure a client breaks through the clutter and isn’t lost by the most popular search engines. In today’s world, it is important… Read more »

Why SEO is Important to Public Relations

Date: Categories: Integrated Media, SEO + SEM

SEO has been a well-established practice for many years, yet it remains a mystery even to those thoroughly steeped in the art and science of promotion. This is a problem because the absence of SEO can negatively impact otherwise well-thought-out sales strategies, marketing campaigns, and even brand positioning. With every day that passes, it becomes more and more important for public relations pros to understand the… Read more »