Category: Social Media

Why PR Pros Must Expand Their Media List: Tapping into Podcasts, Substack and More

Date: Categories: Public Relations, Social Media, Uncategorized

Americans are increasingly getting their news from non-traditional media like social media and other alternative sources. Substack, for one, has seen a huge jump in popularity over the last few years, recently hitting a record 5 million paid subscribers. At the same time, newsrooms are shrinking and the lines between journalist and content creator are becoming more blurred. In today’s fast-evolving media landscape, people are following… Read more »

Dos and Don’ts of Using AI for Video

Date: Categories: Creative + Content, Social Media, Marketing Strategy, Uncategorized, Video

AI is Transforming Video Production—Are You Using It the Right Way? Artificial intelligence (AI) has undeniably transformed video production, offering tools that streamline processes and enhance creativity. But like any tool, AI is only as effective as the person wielding it. Used wisely, it can streamline workflows and unlock new creative possibilities. Used poorly, it can produce lifeless, generic content—or worse, land you in hot water… Read more »

A Healthcare Social Media Checkup: Dos and Don’ts of Social Media Marketing for Healthcare Orgs

Date: Categories: Public Relations, Social Media, Marketing Strategy

Whether you’re a health tech firm, consumer health and wellness brand or a healthcare provider, social media marketing has taken many twists and turns over the past few years. From increased fragmentation of social media channels to new channels like Bluesky to increased politicization to concerns about overly aggressive content moderation, it’s never been more challenging to navigate effective social media marketing. At the same time,… Read more »

CES 2025: Our Insights and the Best Strategies to Stand Out

Date: Categories: Public Relations, Social Media, Marketing Strategy

CES 2025 brought together more than 140,000 attendees and 4,500 exhibitors. It’s known as the most powerful tech event in the world, and the perfect opportunity to shape the future of tech while capturing the attention of a massive global audience. The show has proven successful for many of our B2C and B2B clients over the years. And at this year’s show, we saw the floors… Read more »

What is Bluesky? What Brands Should Consider Before Leaving X

Date: Categories: Social Media, Marketing Strategy, Uncategorized

With users leaving X (formerly Twitter) by the millions, Bluesky has quickly risen as a popular alternative. This relatively new platform was invitation-only until February of this year but has seen explosive growth since opening to the public. So what is Bluesky? Bluesky’s design will feel familiar to Twitter users, featuring a “Discover” feed and a chronological timeline for accounts you follow. It also offers functionality… Read more »

Organic vs. Paid Social Media: Differences and Benefits

Date: Categories: SEO + SEM, Social Media, Marketing Strategy

Social Media usage is continuing to grow exponentially, with no signs of stopping. With 4.8 billion social media users worldwide, representing nearly 60% of the global population, it’s no surprise that brands are increasingly prioritizing social media to stay top-of-mind with consumers. Brands can – and should – use both, but what’s the difference between organic vs. paid social media? Understanding the Basics of Organic vs…. Read more »

Twitter Super Follows – A Super Social Media Strategy?

Date: Categories: Integrated Media, Social Media

Twitter has begun testing its newest feature — super follow — which allows creators to provide subscription-only content. Users will pay a monthly price to “super follow” their favorite accounts and will gain access to additional and exclusive content. According to The Verge, creators can charge $2.99, $4.99 or $9.99 per super follow, and will receive 97% of all earnings until they reach $50,000. Once they… Read more »

How Social Media Is Increasing Visibility for Non-Binary People

Date: Categories: Company Culture, Integrated Media, Social Media

Today, we’re celebrating International Non-Binary People’s Day! Non-Binary People’s Day is recognized around the world as an occasion to shine a light on those who identify as non-binary and celebrate the rich diversity of the community.  The term “non-binary” describes someone who does not identify exclusively with the binary gender terms of male or female. Non-binary people may identify as being both a man and a woman or as falling completely outside these categories. Some non-binary people also identify as transgender, though not all… Read more »

3 Ways Social Media Can Streamline Your Lead Gen Strategy

Date: Categories: Integrated Media, Social Media

Ready to take your social media strategy to the next level — beyond engagement and awareness? Lead generation is a great place to start.  While social media is a key tool for generating brand awareness and engagement, it has evolved into the lead generation driver of choice for digital marketers across industries.  Once upon a time, lead gen on social media was a tedious process. From users having… Read more »

Consumer Technology Survey Reveals Fast-Growing Influence of Video Reviews, Social Media and Brand Ethics

Date: Categories: Press Releases, Social Media

Annual report from Matter Communications shows stark changes in content consumption that demand diversification of mediums and media relations strategies BOSTON – May 21, 2019 – Data released by Matter Communications – a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing – revealed considerable year-over-year shifts in how shoppers learn about consumer technology products, the skyrocketing reliance on video and the value… Read more »

Five Trends to Spark Your Social Media Strategy

Date: Categories: Integrated Media, Social Media

The world of social media changes on an almost daily basis; between shifting algorithms and platform changes, it can be hard to keep up. It’s even harder to keep your social media strategy up-to-date and in tune with best practices. Here at Matter, we live and breathe social media. Our team spends countless hours making sure we’re on top of the latest changes and adjusting strategies… Read more »