Category: Video

An At-Home Guide to Content Creation Part V: 5 Tips for Launching Your First Podcast

Over the coming days, we’ll be sharing new resources that can empower you to continue creating impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part V, “5 Tips for Launching Your First Podcast.” See Part I: Tips for Shooting Smartphone Video, Part II: When to Consider Animated Videos, Part III: Repurposing Your Content Library and Part IV: Looking Great Via… Read more »

The Latest and Greatest from Video Services: April 2020

Cisco Webex – “Northland Pioneer College Success Story” Cisco Webex is a leading enterprise solution for video conferencing, online meetings, screen share and even tele-education. That is no more apparent than in this success story video with Northland Pioneer College. The college is situated in a very remote area of over 21,000 square miles in Arizona, yet successfully serves approximately 8,000 students with distance learning powered… Read more »

An At-Home Guide to Content Creation Part III: Repurposing Your Content Library

Over the coming days, we’ll be sharing new resources that can empower you to continue creating impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part III, “Repurposing Your Content Library.”  See Part I: Tips for Shooting Smartphone Video, and Part II: When to Consider Animated Videos A whirlwind of news has unfolded during the past couple of weeks, and many… Read more »

An At-Home Guide to Content Creation Part I: Tips for Shooting Smartphone Video

Over the coming days we’ll be sharing new resources that can empower you to continue to create impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part I, “Tips for Shooting Smartphone Video.”     Follow the Rule of Thirds In professional video you’ll notice the subject’s head is almost always placed along the top third-line of the frame. This reliably ensures a… Read more »

4 Things To Get Right When Filming Presentations

Managing the run-up and execution of a live panel event, presentation or speech can be tough. With so much to worry about, it can be easy to forget just how valuable a video version of the presentation will be for the (likely much larger) audience not in the room. Events are ephemeral, but video preserves them as impactful, evergreen marketing resources for your organization.  But if… Read more »

The Top 10 Blog Posts of 2019

Industry trends, client successes and rock star employees here at Matter kept our blog content strong this year. To make sure you didn’t miss anything, we rounded up our top 10 most visited Matter blog posts of the year. #1. Matter’s Newest Boomerang Employee: Melissa Murtagh After leaving Matter in 2016, Melissa returned in June smiling and excited to be back as the newest member of… Read more »

The Latest + Greatest from Video Services: December 2019

Thank you to our clients and collaborators for another excellent few months of work! In recent news, we finished off the year with 33 awards for client work, including a recent Gold honor at the prestigious Hatch Awards. To see the full list of projects won, click here. Our Latest Client Work Hitachi Vantara – Vironova Transformation Award Winner Enterprise business transformation case study video highlighting how Vironova uses… Read more »

5 Videos Your Brand Needs Right Now

Let’s face it:  regardless of your company’s size (startup to Fortune 500), industry (tech, health, lifestyle, manufacturing, professional services, retail, etc.), or target audience (B2C or B2B), a robust portfolio of high quality video content is the most effective way to raise brand awareness, generate leads, drive sales, and elevate your customers to evangelists. You likely already know this, but may be struggling with how or… Read more »

The Importance of Logo Animation

Currently, in this age of social media, viewers and consumers are constantly bombarded with information. Believe it or not, TIME shared that marketers only have a window of up to 8 seconds to grab a viewer’s attention before they click away. On top of that, Digiday found that 85% of those viewers don’t even listen to the video with sound. To further engage a viewer in a… Read more »

The Latest + Greatest from Video Services: October 2019

Thank you to our clients and collaborators for another excellent few months of work! This quarter, we’ve focused on expanding our team and creating award-winning work that gets results. We recently won two Gold awards from The W3 Awards for our work with La Brea Bakery and Monotype. In its thirteenth season, receiving over 5,000 submissions, the W3 Awards celebrates digital excellence worldwide.   Our Latest Client… Read more »