Brand Affinity, Binge-worthiness and You You’ve probably heard tales of brand affinity, what some marketers call the holy grail of audience engagement. And there’s a good chance you know it’s a powerful way to build relationships between your brand and your audience. If this is all new to you, here’s a quick definition: Brand affinity is a trust relationship, a deeper sense of connection developed… Read more »
Thank you clients and collaborators! From remote productions to animated explainers, virtual experiences to podcasts, 2021 has shot off like a canon for our video + audio services team. Check out our Q1 video highlights reel and a few of our favorite projects below. Veracode: The Hacker Games The game is simple, but the stakes are high. Hosted by Veracode, a pioneer in the application security industry, The… Read more »
Integrated PR and Marketing Agency Shares Top Takeaways From Executing More Than a Dozen Virtual Events For Brands Over The Past Year BOSTON – March 30, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — shares the collective knowledge of its clients, partners and event planning experts to help companies execute effective and engaging virtual events. Matter is working… Read more »
2020 was a banner year for motion graphics and animation. As in-person live action production went on hold for a little bit (and remote production ramped up), we saw a big shift towards animation – and that demand hasn’t slowed down. While the value of animation for brand storytelling remains as strong as ever, what it takes to engage and delight audiences is a little different here… Read more »
Thank you clients and collaborators! While we’ve hit the ground running in 2021, creating content for diverse and exciting brands, we would certainly be remiss if we did not reflect on some of the stand-out projects we executed for client partners to close out 2020. Capping off another successful quarter of remote and socially distant productions, we are thrilled to look back at the final products… Read more »
Perhaps it’s no surprise that demand for webinars exploded in 2020. Platforms like ON24 saw viewers consuming 295% more webinar content per day than in 2019, with a 167% increase in the number of webinars hosted. Webinar platforms grew at a breakneck pace, and companies like TwentyThree experienced roughly seven years’ worth of maturity in just seven weeks. Engagement By these forces of nature, the webinar… Read more »
We are thrilled to end the year with six award wins from the Promax Awards and the NYX Awards! The Promax Awards are the world’s premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the Promax Awards honor the teams harnessing passionate fandom to drive audiences, create value and build the biggest brands in entertainment. The NYX Awards, named for Nyx, the Goddess… Read more »
Integrated PR Agency’s Creative Team Elevates Brands’ Storytelling with Live Video, Animation, Podcasts and More, Forging Consumer Connections BOSTON – Dec. 16, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces continued momentum across its creative team, highlighted by growing demand for live and remote video offerings, virtual events and podcast production, as well as notable award wins… Read more »
The past quarter has certainly challenged the Matter video team, but that just means we’ve been even more creative! From remote productions to animations, user generated content to live broadcasting, and podcasts to audiograms, the team is proud of the client collaborations and content produced in Q2.
If you’ve already torn through our first batch of smartphone shooting tips and are itching for more ways to wow your prospects and pals with your filmmaking prowess, read on! #1: How to Shoot Sweet Slo-Mo Nothing says “epic” quite like a slick slow-motion (slo-mo) shot of an action-packed scene. But it’s important to understand why and when you’d choose to shoot slo-mo over regular speed… Read more »
An Audiogram is essentially the video-ification of a quote. It marries a short piece of audio with visual elements such as images, graphics, and (most importantly) animated subtitles and waveforms to reinforce the spoken word.
The past quarter has certainly challenged the Matter video team, but that just means we’ve been even more creative! From remote productions to animations, user generated content to live broadcasting, and podcasts to audiograms, the team is proud of the client collaborations and content produced in Q2.
Resources to Empower Your Brand to Create Impactful Marketing Content from Home Amidst the new work-from-home world, Matter’s robust creative and video teams developed a series of guides to help clients create rich, impactful content using smartphones, webcams, podcasts, animation and more – all from the comfort of home. Check out each post in the series below. 1. Tips for Shooting Smartphone Video While professional production… Read more »
