Category: Video + Audio

Over the coming days, we’ll be sharing new resources that can empower you to continue creating impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part III, “Repurposing Your Content Library.”  See Part I: Tips for Shooting Smartphone Video, and Part II: When to Consider Animated Videos A whirlwind of news has unfolded during the past couple of weeks, and many… Read more »

In the current climate of travel restrictions and trade show cancellations, on-location video recording looks unlikely in the near-term. This reality is forcing us all to pivot and think creatively about how we can continue to deliver impactful content for our clients and audiences.

Over the coming days we’ll be sharing new resources that can empower you to continue to create impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part I, “Tips for Shooting Smartphone Video.”     Follow the Rule of Thirds In professional video you’ll notice the subject’s head is almost always placed along the top third-line of the frame. This reliably ensures a… Read more »

Managing the run-up and execution of a live panel event, presentation or speech can be tough. With so much to worry about, it can be easy to forget just how valuable a video version of the presentation will be for the (likely much larger) audience not in the room. Events are ephemeral, but video preserves them as impactful, evergreen marketing resources for your organization.  But if… Read more »

Let’s face it:  regardless of your company’s size (startup to Fortune 500), industry (tech, health, lifestyle, manufacturing, professional services, retail, etc.), or target audience (B2C or B2B), a robust portfolio of high quality video content is the most effective way to raise brand awareness, generate leads, drive sales, and elevate your customers to evangelists. You likely already know this, but may be struggling with how or… Read more »

“People have always been visual – our brains are wired for images. Writing was a hack, a detour. Pictorial languages are how we all started to communicate. We are coming full circle.” -Kevin Systrom, Instagram co-founder The reason why two-thirds of all internet traffic is now video is because the average U.S. adult spends more than 300 minutes a day watching video content. That’s five hours…. Read more »