Few dates on the calendar mean more to the PR and social media experts at Matter Communications than St. Patrick’s Day. That Irish holiday represents an opportunity for deliberate merriment – as opposed to ad hoc happiness that occurs with tremendous regularity! – with colleagues and co-workers. Our agency heritage runs through a community with tremendous Irish roots, and many of our staffers have Irish in our blood (or in our hearts). We celebrated last night and we’re celebrating again today – and, we hope all of you are, too! Happy St. Patrick’s Day!