Here at Matter, we definitely recognize the importance of fun – whether that means injecting personality and creativity into our pitches and campaigns, or even just grabbing a drink together after a long day. A sense of “fun” is critical to success over the long term…because if you’re not enthusiastic about something, why should anyone else be?
Sure, most of the time clients expect our press releases, pitches and reports to be formal, buttoned-up, fact-based…impactful but not necessarily fun. Yet knowing exactly when to be a bit more fun can also make a difference in the kind of relationships we develop with clients and media. Demonstrating humor, brainstorming creative ideas, grabbing lunch…all of these things helps us relate to one another and bounce ideas around, which makes for generally happier, more energetic PR professionals…and that happiness and energy is reflected in everything we write, say or do on behalf of our clients.
Today, a few of us took a break from end of the month reports and writing to enjoy a farewell lunch, in honor of our summer intern Erin, who has been a delight around the office these past few months. We spent an hour laughing, eating and taking silly photos at Michael’s Harborside, taking in the gorgeous view of all the boats on the Merrimack and just enjoying time together.
