JDA Software Names PR Agency Matter Communications AOR

By Matter

(Newburyport, MA) – Oct 5th, 2015 -Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, today announced it will serve as Agency of Record for JDA Software Group, widely recognized as the preeminent provider of end-to-end supply chain and omni-channel retail solutions.

After a competitive PR agency review, JDA selected Matter based on its deep expertise in enterprise software – particularly retail technology and e-commerce – its track record in creative storytelling and thought leadership, and its proven ability to measurably impact B2B companies of all sizes in myriad industries.

“The team at Matter knows our industry cold, and demonstrated superior creativity, tenacity and attention to detail during our competitive agency review,” said Kevin Iaquinto, chief marketing officer, JDA. “Having recently re-branded to a fresh, modern articulation of JDA’s leading market position, it was imperative we find the right communications partner to help showcase the ‘new’ JDA and take us to the next level as a forward-looking leader in the supply chain space.”

Matter Communications is one of the fastest-growing public relations and social media firms in the country that has won five ‘Agency of the Year’ accolades in the past two years. This news also comes on the heels of Matter’s announcement late last year that it was honored as one of Massachusetts’ best employers in The Boston Globe’s annual Top Places to Work magazine.

“Our business has been built on helping our clients establish and extend market leadership, so JDA is the type of company we wake up in the morning excited to work with,” said Matter founder and CEO Scott Signore. “We couldn’t be more thrilled to work with the talented and engaging team at JDA and we plan to deliver phenomenal results for this new flagship client.”

About JDA Software Group, Inc.

At JDA, we’re fearless leaders. We’re the leading provider of end-to-end, integrated retail, omni-channel and supply chain planning and execution solutions for more than 4,000 customers worldwide. Our unique solutions empower our clients to reduce costs, increase profitability and improve collaboration so they can deliver on their customer promises every time. Using JDA, you can plan to deliver. www.jda.com

About Matter Communications

Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Portland, Oregon, Boulder, Colorado and Boston, Matter Communications executes creative, results-driven public relations and social media programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Akamai, FootJoy, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. The company offers an in-house creative services as well as a search marketing team. For more information, please go to http://live-matter-now.pantheonsite.io or visit the PR Whiteboard blog.


Matter Communications
Parry Headrick, 978-518-4547
VP of Marketing and Communications