The Magic of Branding

Matter

Branding is more than just fonts, colors and logos. As the crew at risingabovethenoise.com recently showed us in the video above, it’s about creating something unique and inspiring that will take a good brand, and make it an outstanding brand. As branding experts, designers strive to step out of our own heads and leave our viewpoints behind in order to step into the brand. We work to understand how to connect elements like values, products, services, history and mission into something tangible that will get noticed. And then once it gets noticed, how to take the tangible and turn it into an emotional response that keeps the world connected, interested and ultimately invested in that brand for the long run.

What brands do you feel most connected to?

 

Array ( [0] => WP_Term Object ( [term_id] => 427 [name] => Graphic Design [slug] => graphic-design [term_group] => 0 [term_taxonomy_id] => 427 [taxonomy] => category [description] => [parent] => 0 [count] => 22 [filter] => raw [term_order] => 6 ) )

View More Posts

Video Team Wins 9 Honors at the Hermes Creative Awards
Blog Post
Branding is more than just fonts, colors and logos. As the crew at risingabovethenoise.com recently showed us in the video above, it’s about creating something unique and inspiring that will take a good brand, and make it an outstanding brand. As branding experts, designers strive to step out of our own heads and leave our viewpoints…
Read More

Marketing Mojo: Insights from One Door CMO & SVP of Product, Tom Erskine
Blog Post
Branding is more than just fonts, colors and logos. As the crew at risingabovethenoise.com recently showed us in the video above, it’s about creating something unique and inspiring that will take a good brand, and make it an outstanding brand. As branding experts, designers strive to step out of our own heads and leave our viewpoints…
Read More

Celebrating the Brilliant Minds of Women in Business and Healthcare
Blog Post
Branding is more than just fonts, colors and logos. As the crew at risingabovethenoise.com recently showed us in the video above, it’s about creating something unique and inspiring that will take a good brand, and make it an outstanding brand. As branding experts, designers strive to step out of our own heads and leave our viewpoints…
Read More