Making Real Connections in a Virtual World the Old Fashioned Way

By Matter

Having worked in public relations my entire career, I’d like to think I have my finger on the pulse of how and why people communicate. Like any PR professional, I spend a lot of time exploring emerging media and social networks to help our clients make informed choices on the best way to tell their story.

Yet in this age of multi-channel, fragmented media I still believe that sending a personalized letter or card in the mail is a great way to make a lasting impression.

To prove my point, think of the last time you received a correspondence by mail that wasn’t a bill, bank statement or promotional ploy to “Buy Now and Save Big.” Even if it’s been years I bet you can still remember how it made you feel. Do you remember the image, the text, the message? Perhaps you even saved the card or letter somewhere for safekeeping?

As the Holidays approach, I’ve been busy signing cards and stuffing and stamping envelopes. I actually enjoy the process because I believe this type of correspondence is much appreciated by the receiver and it also gives me time to reflect on the relationship I have with them.

In an age when all the talk is on one-to-one communications, personal branding and points of difference, I think businesses of every size can make a meaningful impact on those they care about by simply taking the time to send a note of thanks or card of goodwill.

And while I’m an advocate for sending more traditional tidings, I’m not naive to the fact that others will disagree with this approach as more and more businesses and consumers are flocking to text, video and e-mail to deliver their holiday cheer. I also can not ignore the fact that the U.S. Postal Service recently announced their plans to reduce services next Spring, so I’m left wondering if I am alone in my belief.

So in closing, I’m asking for your help!  Do you think that holiday greeting cards or personalized letters have become passé or do you still find joy in sending and receiving personalized snail mail? I’d love to get your thoughts!

And on behalf of myself and the entire team at Matter, I’d like to wish all our readers a healthy, happy new year!