Who: Mandy Mladenoff, General Manager Matter Communications Newburyport
What: PRSA 2012 Northeast District Conference
When: Thursday, November 8, 2012 at 11:40 a.m.
Where: Hilton Garden Inn in Troy, N.Y.
Why: The theme of the 2012 conference is Strong Tradition, Fearless Future and will include presenters, workshops and breakout sessions from many of the region’s best communications professionals. Mandy’s session will cover Start-Up PR Today. For ten years, Mandy worked in PR in the heart of Silicon Valley, with both start-ups and with established brands. Since returning to the east coast, she’s become central to the renewed focus on tech start-ups on the here, teaching classes to entrepreneurs about PR, and mentoring companies through one-on-one meetings and board presentations. Mandy will address the differences between start-up PR and PR for more established brands and strategies and tactics applicable to both. Attendees will walk away with key best practices regardless of company size, and a keen understanding of how to engage in PR for a start-up organization.