Matter Celebrates Five Video Award Wins!

Matter

This week our video team is celebrating five new award wins from the Muse Creative Awards and the American Advertising Awards.

The Muse Creative Awards was created by International Awards Associate Inc. in 2015, to answer a need for nurturing and promoting the designing “muses” that push the evolution of design to the next level. Our work for Monotype won Platinum for Video: Branding and Gold for Video: Design/Web Agency, and La Brea Bakery won Gold for Video: Food & Beverage.  This was our first time entering the awards.

The American Advertising Awards recognize the nation’s finest creative advertising and are one of the US advertising industry’s largest competitions and is unique in its three-tier structure. This was our first time entering the awards, and after winning Gold and Best of Show in New England, our work will now be judged at the national level!

Check out the winning videos:

Zero Gravity Tables: “Stand Fast” Brand Video

Zero Gravity Tables’ mission is to create eco-friendly, ergonomic, and luxurious height-adjustable desk solutions. With production in Newburyport, Boulder and Portland, the goal of this video is to showcase how consumers can unlock their personal potential by standing up at work. Featuring surfing, running, rock climbing, cycling and yoga – this video has lots of action!


Monotype: This is Helvetica Now

Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. With every glyph of Helvetica redrawn and redesigned by Monotype, this video highlights how the expanded set of fonts are better equipped to face contemporary design challenges. We were tasked with creating a dynamic and engaging visual introduction to the typeface by blending words, colors and motion to showcase the versatility of Helvetica Now in 60 short seconds. 


La Brea Bakery: 30th Anniversary

La Brea Bakery proudly celebrates its 30th anniversary by bringing back founder Nancy Silverton. Her new collaboration with La Brea Bakery integrates ingredients like whole and sprouted grains, seeds and alternative flours all while using her original sourdough starter. 


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