Newburyport, Mass. – Matter Communications, Inc., a full-service public relations agency specializing in consumer and high-technology markets, today announced that its principal and CEO, Scott Signore, will head up an informative session on executing public relations for photo marketers at the DIMA 2010 Conference. The conference, hosted by the Digital Imaging Marketing Association (DIMA) — a member association of PMA — the Worldwide Community of Imaging Associations, is being held from February 19-22 at the Anaheim Convention Center in Anaheim, California.
A veteran of both the PR and photo industries, Signore will lead a session, titled “Become a PR Pro”, as a part of the Fujifilm Marketing Know-How Series. Created to help imaging industry retailers learn new ways to draw customers to stores with powerful public relations, this interactive presentation will teach attendees how to use a variety of media — from traditional press releases and newsworthy events to blogs and social media channels — to market their businesses.
Session details
- Date: Monday, February 22, 2010
- Time: 8:00 am – 8:50 am
- Location: Room 304B
- Sponsor: Fujifilm Marketing Know-How Series
Conference details
Admission to DIMA 2010 is included with the PMA All Conference Connection Pass, which also allows attendees to participate in any sessions in the Professional School Photographers Association International (PSPA), Sports Photographers Association of America (SPAA), and Professional Picture Framers Association (PPFA) conferences.
For DIMA 2010 and PMA 2010 registration information, contact the PMA Convention/Registration Department at (800) 248-8804 in the United States and Canada, or (517) 788-8100. Attendees can also visit the convention website.
About Scott Signore
Signore founded Matter Communications with a goal of creating a PR firm that would have a more direct results-based impact on clients’ businesses. Under Signore’s leadership, the company has grown from an organization serving two clients in 2003 to 35 at the end of 2009. Prior to launching Matter, Signore was senior vice president at Boston-based FitzGerald Communications, now a part of Fleishman-Hillard, managing accounts including ADT, Tyco Electronics M/A-COM and Texas Instruments. Signore held in-house positions at Agfa Corporation and Eastman Kodak, as well as agency positions at Shandwick International, Miller/Shandwick Technologies and Dorf & Stanton Communications, where he contributed to the success of many accounts including Kimberly-Clark, Konica-Minolta and Sharp Electronics, to name only a few.