Matter Communications Enters New Year With Five New Clients

By Matter

Newburyport, Mass. –  Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, announced today that its services are now retained by five new clients: Crimson Hexagon, Datacolor, nSight Inc., Pepro and ReSolve. These companies join a growing roster of clients that rely on Matter’s holistic method for building brands through traditional and social media relations.

“We look forward to bringing the focus, creativity and accountability clients count on from us to the newest additions to Matter’s roster,” said Patty Barry, principal, Matter Communications. “The new media landscape requires PR agencies to be more precise and flexible than ever. With this in mind, we subscribe to – and practice – a hybrid approach to PR that ensures our clients are visible to key influencers whether in print, on television or on Twitter and Facebook. Across all mediums, the work we are beginning with these clients will help build their audiences and, more importantly, their businesses.”

Client wins
With increasing revenues and brand recognition as its aim, Matter will execute traditional and social media relations and thought leadership campaigns for the following new clients:

  • Crimson Hexagon: the leading provider of social media monitoring and analysis for marketing, brand insights and market research professionals
  • Datacolor: a global leader in color management solutions
  • nSight Inc.: a content development and communications services firm
  • Pepro: a worldwide leader in the manufacture of shielded enclosures that protect sensitive, expensive communications equipment from any environmental interference
  • ReSolve: a provider of reverse logistics solutions for original equipment manufacturers and contract manufacturers of electronics around the world

“We view our account team at Matter Communications as an extension of our in-house PR and marketing team, and we continue to be impressed with their ability to adapt to our ever-changing needs,” said Dan Cote, vice president of marketing and strategy atnSight Inc. “Our work with Matter started as a traditional PR project to promote one particular program in late 2010, and our partnership has since morphed into a diverse PR campaign consisting of client and market research, print and online media outreach, speaker placement and social media activities, including blog writing and Twitter support.”