Key Hires Bring Added Talent and Expertise to Award-Winning Creative Services Group
(Newburyport, MA) – Sept 22, 2015 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, today announced two key additions to its Studio-C team to keep up with market demand. The creative group, which produces compelling video as well as graphic and web design and development, has achieved considerable growth since its creation, developing rich content for social media channels, web sites, and marketing and PR campaigns.
“Content marketing has been a key awareness and sales driver for Lojack,” said Scott Manchuso, Senior Director Product Marketing, LoJack Corporation. “Matter has consistently armed us with quality, engaging content that is highly informative and interesting for our key audiences.”
Businesses like LoJack and others are investing in the development of original content because it drives sales and boosts engagement. In fact, PQ Media reports that the US spend on content grew 13 percent to $26.5 billion in 2014. The addition of two key creative services professionals will ensure that Matter is well-positioned to capitalize on this growing industry trend.
Joining the company is Matthew Milewski, a video production specialist most recently working at Wayfair.com, where he was involved in all aspects of Wayfair.com’s video needs as well as those of JossandMain.com. At Matter, Milewski will bring his expertise to all types of video projects, from customer testimonials, event recaps to product explainers and company overviews.
Also joining Matter is Joshua Greenblatt, an accomplished graphic designer who has worked with companies ranging from Compuware to DemandWare, as well as consumer-facing companies. At Matter, Greenblatt will help clients bring their branding to life in a visual way through web site design, logos, collateral and the like.
“The content creation services provided by Studio-C have proven to be a key part of our overall service offering to clients,” said Scott Signore, CEO and founder of Matter. “As the demand for video, graphic design and web design continues to increase, we’re pleased to add talented resources to the team to meet that demand and allow our PR teams to integrate creative into effective, surround-sound campaigns.”
Matter Communications is one of the fastest-growing public relations and social media firms in the country that has won five ‘Agency of the Year’ accolades in the past two years. This news also comes on the heels of Matter’s recent announcement that it was honored as one of Massachusetts’ best employers in The Boston Globe’s annual Top Places to Work magazine.
About Matter Communications
Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Portland, Oregon, Boulder, Colorado and Boston, Matter Communications executes creative, results-driven public relations and social media programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Akamai, FootJoy, Harris Corporation, Lexar Media and Verizon Wireless.
Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. The company offers an in-house creative services group, as well as a search marketing team. For more information, please go to http://live-matter-now.pantheonsite.io or visit the PR Whiteboard blog.
VP of Marketing and Communications