Matter Communications Expands to Western U.S. with Hollenbeck Acquisition

By Matter

Newburyport, Mass. – July 17, 2013 – Matter Communications has announced the acquisition of The Hollenbeck Group (THG), a boutique technology public relations firm based in Portland, OR, with clients in the mobile, startup and enterprise sectors.

As a result of the Portland PR firm acquisition, THG founder Kent Hollenbeck joins Matter as Vice President, West Coast and member of the firm’s senior staff. Matter also gains existing THG staff, network and clients.

“After a thorough analysis of West Coast options, it was clear Portland provided the best combination of characteristics important to our business,” Matter Founder and CEO Scott Signore said. “Portland’s central location gives us easy access to important markets like Seattle, the Bay Area and Boise, there is a burgeoning tech scene in Portland itself, and the city has a focus on craftsmanship and doing things right that meshes perfectly with Matter’s culture and approach. By acquiring The Hollenbeck Group, we have established a foundation of great talent, connections and existing clients from which to grow our West Coast presence.”

The acquisition of THG complements an already significant business for Matter on the West Coast by adding clients like HTC and Redapt to the company’s existing roster, including Esri (Redlands, Cailf., and Portland), TriQuint (Portland), Lexar Media (Fremont, Calif.), Crucial (Boise) and StillSecure (Colorado).

“My goal for starting The Hollenbeck Group was to fill a void in the Portland PR market of boutique thinking and expertise, paired with mid-sized agency capabilities,” said Kent Hollenbeck. “Matter’s ten-year track record of providing unmatched client service while strategically expanding its offerings is perfectly aligned with that goal.”

Matter’s other office locations include Newburyport, MA, Providence, RI, and Boston. The PR firm won a 2013 “PR Agency of the Year” award from the American Business Awards (The Stevies), as well as being named a “Best Place to Work” by the Boston Business Journal in both 2012 and 2013.

About Matter Communications, Inc.

Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island and Boston, Matter Communications executes creative, results-driven public relations programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. For more information, please go to or visit the PR Whiteboard blog.


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