Matter Communications Launches ‘Selfie’ Division To Help Clients Put Their Best Faces Forward

By Matter

Self-Involved Brand Owners To Learn Visually Arresting #Selfie Techniques, Beauty Tips and Tricks That Compel Business Prospects to Say ‘Shut up and take my money!’

  (Newburyport, MA) – April 1, 2015 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, today launched a full-service “Selfie” Division for clients who know that deep down they look fantastic, but for some reason appear awkward or vaguely creepy in pictures they take of themselves and subsequently post on social networks.

A selfie (/?selfi?/) is a self-portrait photograph, typically taken with a hand-held digital camera or camera phone. Selfies are often shared on social networking services such as Facebook, Instagram, or Twitter. In the corporate world, a proper selfie is intended to depict the subject as well-traveled, attractive, fun, or perhaps casually having a wonderful time at a trade show, a corporate dinner or fraternizing with the interns at an after-hours pub.

“Selfies are a major driver of business for some clients, but others struggle to derive revenue from their tortured-looking snapshots and awkward grimaces. A proper selfie looks effortless and magical,” said Scott Signore, Matter founder and CEO. “Our new division will help brand owners learn essential tips and tricks – such as posing with highly attractive people, expensive bottles of champagne or well-placed puppies – that will separate their selfies from the clutter and have prospects lining up at the door.”

Continued Signore, “Selfies aren’t just something you take: Selfies need to take your company to the next level of awesomeness.”

Utilizing state-of-the-art technology and a highly experienced coaching staff, Matter’s Selfie Division was built from the camera up to make clients look beautiful, super casual and like the world-traveling winners they want to be.

Through an intensive, 48-hour-straight crash course, clients will learn all the right techniques to transform themselves into true selfie stars. For more information, click here.

Matter Communications is one of the fastest-growing public relations and social media firms in the country that has won five ‘Agency of the Year’ accolades in the past two years. This news also comes on the heels of Matter’s announcement late last year that it was honored as one of Massachusetts’ best employers in The Boston Globe’s annual Top Places to Work magazine.

About Matter Communications

Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, Portland, Oregon and Boston, Matter Communications executes creative, results-driven public relations and social media programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Akamai, FootJoy, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. The company offers an in-house creative services group, as well as a search marketing team. For more information, please go to or visit the PR Whiteboard blog.

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