Matter Elevates Kitewheel’s Journey Above the Cloud(s)

By Matter

The Leading Cloud-Based Customer Journey Management Platform Taps Integrated PR + Marketing Agency to Amplify Media Presence and Communicate Unique Value

BOSTON – Jan. 13, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for Kitewheel, the leading solution provider for customer journey orchestration and analytics. Kitewheel’s innovative Customer Journey Hub empowers the world’s largest businesses to provide seamless customer experiences that drive real-time revenue and loyalty.

Matter is spearheading a program for Kitewheel that includes comprehensive public relations support, brand and creative asset design, as well as strategic counsel to help strengthen its position and communicate its unique value in the highly competitive CX and marketing space. The Matter team will not only ignite an engaging customer program, it will also amplify Kitewheel’s media relations with rapid response, expert commentary, strategic news promotion and proactive, data-driven thought leadership. 

“Matter has the perfect combination of deep industry experience and knowledge, media relationships, creativity, and scrappiness to help us rapidly elevate the Kitewheel brand in the marketplace,” said Mark Smith, President of Kitewheel. “Equally important, their genuine, straightforward approach to partnering with clients and the chemistry between our teams is fantastic, which is critical for a successful relationship.”

Founded in Boston’s Innovation District in 2013, Kitewheel’s first-of-its-kind cloud-based journey hub pushes the boundaries of how the world’s leading B2C brands, technology OEMs and marketing agencies can deliver proactive and engaging customer experiences. The Kitewheel team chose Matter to develop its strategic narrative to cut through the CX and marketing space’s clutter by focusing on easing the pain points of the customer journey.

“The proliferation of channels and touchpoints has made it more complicated – and important – than ever for brands to put the customer first,” said Jesse Ciccone, VP and Managing Director at Matter. “Customer journey orchestration is critical to thriving in today’s marketplace and nobody does it better than Kitewheel – we are pumped that they’ve selected Matter to help spread the word.”

About Kitewheel

Kitewheel empowers the world’s largest businesses to understand and improve the consumer experience with the leading customer journey management platform. Kitewheel’s innovative Customer Journey Hub orchestrates intelligent customer journeys by unifying decisions across disparate systems, touchpoints and technologies, and provides seamless customer experiences that drive real-time revenue as well as long-term loyalty. Kitewheel serves its global partner and client base from offices in Boston and London.

About Matter Communications

Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit



Sara Pudvelis, 978-518-4535