Leader in Colostrum-based Therapy Research and Collection Leverages Integrated Agency’s Arsenal of Services to Boost Brand Awareness and Launch Revolutionary Health and Wellness Supplements
BOSTON – September 1, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for PanTheryx, a biotechnology company that harnesses the nutritional power of bovine colostrum – nature’s superfood – to improve human and animal health globally. Colostrum, often called the “liquid gold” produced by all new mothers, is essential for early life health development, with research showing colostrum from cows (bovine) can provide incredible benefits throughout childhood and adulthood.
Matter has been spearheading a comprehensive, integrated marketing program to elevate awareness around colostrum as a supplement and its unrivaled health benefits, as well as PanTheryx’s first direct-to-consumer brand, Life’s First Naturals. This line of supplements is sourced start to finish with ColostrumOne, PanTheryx’s proprietary colostrum ingredient that contains a range of protective proteins, growth and immune factors, and prebiotics, which all work with the human body to support immune and digestive health and wellness.
“We needed more than traditional public relations to generate awareness for our new product and overall brand,” said Pam Cebulski, SVP Marketing and GM Corporate Strategy at PanTheryx. “Matter’s PR, design and website development professionals checked all the boxes to conquer our goal of kicking off an educational marketing program around colostrum and we’re excited to continue to grow the program together.”
The Matter team was also tasked with launching an informational microsite, Colostrum101.info, to inform the public about colostrum and how these supplements can support the immune system, digestive and skin health, and nutrition. The site will also serve as an educational tool to drive PanTheryx’s media relations and thought leadership program.
“PanTheryx is a uniquely versatile company that touches a variety of industries,” said Maria Brown, General Manager of Matter West. “Our agency’s diverse experiences across healthcare, consumer and technology arenas will continue to maximize the strategic opportunities we can provide to their team.”
With nearly 200 professionals across offices in Boston and Newburyport, MA, Portsmouth, NH, Providence, RI, Pittsburgh, PA, Boulder, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Matter has won 12 “Agency of the Year” accolades in the past three years and has been consistently recognized as a top place to work.
About Matter Communications
Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.
PanTheryx™ is a nutrition and biotechnology company committed to the broad commercialization of bovine colostrum-based health and wellness solutions for the global human and animal health markets. As the world’s largest producer of bovine colostrum, PanTheryx utilizes the cellular and biomolecular processes of bovine colostrum to develop and produce a wide range of therapeutics, spanning the range of nutritional interventions to biologics. PanTheryx’s proprietary colostrum, ColostrumOne™ is nature’s superfood; designed to be comprehensive as nature intended with the important nutritional components for health and vitality throughout all stages of life. Founded in 2007, PanTheryx is headquartered in Boulder, Colorado and has production facilities in Phoenix, AZ and Ripon, CA.
Sara Pudvelis, 978-518-4535