Matter Health and HITMC Present: The Permanent Pivot

By Matter

A Live Virtual Event for the Healthcare Marketing Community

BOSTON  October 13, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — presents a first-of-its-kind live event with the Healthcare and IT Marketing Community (HITMC), “The Permanent Pivot: How Lessons from 2020 Impact Marketing Planning for 2021 and Beyond.” The production will be streamed live from Matter’s in-house video production studio on October 22nd from 12:00PM-1:00PM ET.

Matter Health’s Vice President Ryan Lilly and Director Paul Berthiaume will share key takeaways and lessons learned while shepherding more than thirty healthcare brands through the pandemic, social movements and volatile political environment of this year. Participants will also hear firsthand examples and direct commentary from guest speakers representing Matter Health’s client base and HITMC’s broader community. 

“The Healthcare and IT Community has always been about sharing, collaborating and lifting each other up,” said Colin Hung, HITMC Community Manager. “That’s become harder to do in 2020 because of COVID, so we’re excited about taking this unique avenue with Matter where members of the community will share how their challenges have spurred new ideas and approaches.”

Here are some topics Ryan, Paul and their guests will cover:

  • The impact a world in constant Crisis Comms has on Media/PR strategy and programs
  • How the postponement of in-person conferences and trade shows has irreparably forced brands to re-think their overall marketing strategy, both in the near and long term
  • This year’s impact on the subject matter and tone of content programs
  • Resource allocation and budgetary shifts to navigate new challenges and priorities
  • How the social media landscape is now and forever altered
  • How a healthcare powerhouse took an annual, keystone user conference completely virtual

“While we miss the ability to engage with the HITMC community in-person at conferences, we’re excited for this opportunity to get together and discuss this year’s challenges and how they will shape our paths forward,” said Ryan Lilly, Vice President of Matter Health. “Healthcare is truly a community with the common goal of improving quality of life for all, and by openly sharing ideas and innovations, we’ll continue to do so together.”

Sign up for the webinar here:


The Healthcare and IT Marketing Community (HITMC) is an extension of the HITMC conference that is the first of its kind event that brings together marketing and PR professionals from throughout the health care community. We strive to provide amazing marketing and PR related content that helps HealthIT companies and healthcare organizations stand out amidst all the noise of the industry. If you’re looking to market to hospital executives, doctors, practice managers, patients or other healthcare professionals, you’ve come to the right place. Welcome to the HITMC community!

About Matter Communications

Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with seven offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit



Sara Pudvelis, 978-518-4535