Matter’s Precision Group Adds Brands in Key Categories While Growing Awareness for Legacy Tech + Consumer Clients

By Matter

Agency’s Dedicated Team for Highly Focused PR + Content Programs Celebrates Notable New Clients and Drives Media Results Across Tech, Consumer + More.

BOSTON, May 31, 2023 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business drivers. Matter’s Precision group’s momentum is highlighted by significant client additions across priority verticals – including cybersecurity, consumer telecommunications, fintech, generative AI and sustainability and energy solutions – as well as exceeding program KPIs for established technology and consumer clients.

Precision combines Matter’s larger agency expertise with a wide range of focused, highly customized PR and content programs that elevate brand stories through thought leadership, product launches, crisis communications, awards programs, and more. The group’s newest client engagements and legacy program successes include major brands like:

  • Aetrex, a global leader in foot scanning technology and data-driven footwear and orthotics, whose program generated two billion media impressions as of May 2023, with earned placements in TODAY, US Weekly, BuzzFeed, Women’s Health, Parade Runner’s World and more.
  • Cordia, a comprehensive energy solutions provider driving change towards a more resilient, sustainable energy future, as it introduces itself to a new market and engages residents and businesses.
  • ISG, a leading global technology research and IT advisory firm, whose program hit 48% of its annual media goal in the first four months of the year, earning repeat placements in publications like Fast Company, Forbes, Harvard Business Review, Inc., CSO, CIO, InformationWeek and IT Brew.

“This has been a year of reinvention for countless brands, including those we’ve supported throughout various stages over many years,” said Vanessa Taylor, General Manager of Matter’s Precision group. “Brands across consumer, tech, professional services and more continue to lean on our expertise in rebranding, reintroduction, refreshed strategy, and connecting meaningfully with the public – and media – on an individual level. Our team is motivated, and our results will only keep building with each passing week.”

To learn more about Matter Precision and its focused PR and content programs, please reach out to the team today.

With 250+ professionals across offices in Boston and Newburyport, MA, Rochester, NY, Providence, RI, Dallas, TX, and Denver, CO, Matter is one of the fastest-growing PR, marketing and creative firms in the country. Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work

About Matter Communications
Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into content-rich campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology, professional services and consumer markets. For more information, visit



Greg Amaral