Integrated Agency’s Dedicated Team for Highly Focused PR Programs Refines Its Crisis Communications, Media and Content Programs to Drive 1H22 Successes.
BOSTON, June 28, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces 25% year-to-date client portfolio growth for its Precision team, highlighted by more than a dozen new clients, new and existing client program successes, and the expansion of high-demand service offerings including crisis communications.
Precision combines full access to Matter’s breadth of PR agency resources with precisely defined scopes of work to support brands’ most important business drivers. After experiencing unprecedented growth in 2021, the team spent the first half of 2022 supporting results-driven communications campaigns for diverse clients and refining its suite of PR services – including proactive and reactive media relations, thought leadership and strategic content development, as well as specialty services like influencer relations, analyst relations and, especially, crisis communications.
“The past two-plus years of continuous change have given us a unique opportunity to examine our mission and introduce new ideas that support brands’ evolving needs,” said Vanessa Taylor, General Manager of Precision. “Refreshed strategic thinking has fueled our programs this year, and it’s paid off in real results for both new and legacy clients across consumer products, data science, professional services, robotics and more.”
Precision has notably grown its crisis communications team, dedicated to monitoring and strategizing around crisis events impacting brands of all sizes – from startups to well-known corporations. Holding regular internal meetings featuring participants from key publications, higher education institutions, local businesses and more, the team tackles the creation of crisis communications protocols, crisis drills, media training and reactive communications that help its clients prevent, prepare and progress through changing business landscapes. Precision’s contributed commentary and thought leadership is regularly featured in articles by Forbes senior contributor and crisis management expert Edward Segal.
Precision recently helped launch and garner widespread media attention for two major product launches for client Evenflo, a leading innovator and manufacturer of infant and children’s products. The team emphasized proactive media outreach for product reviews, earning placements across national consumer publications, broadcast, category-specific publications and blogs. Awards and sponsored content opportunities helped complement the earned media approach.
“Matter is a valued strategic partner – they play an integral role in helping us to launch innovative new products,” said Tara Sexton, Director of Brand Marketing for Evenflo. “The team’s holistic strategy led to a major segment on TODAY, a notable award win from Parents Magazine and sponsored content placements that contributed to positive positive results above and beyond earned media.”
Long-time Precision client Risk Strategies has seen continued, multi-pronged success with its robust content creation program. The Matter team confers weekly with subject matter experts (SMEs) across the organization’s key business units and prepares strategic, compelling thought leadership pieces for its Knowledge Center, driving web traffic and SEO performance. Additionally, the content program amplifies Risk Strategies’ concurrent PR program while arming its brokers with powerful sales collateral that positions the company as an industry leader.
“Matter has been a key part of executing our content-driven strategy to demonstrate our expertise, differentiate from competitors and drive visibility for our company,” said Ed Marshall, Director of Marketing and Communications at Risk Strategies. “Its people – from content writers to the media team – have operated seamlessly as part of our team and overall efforts to great result.”
To learn more about Precision’s focused PR programs, visit our Precision page and reach out today.
With 250+ professionals across offices in Boston and Newburyport, MA, Providence, RI, Pittsburgh, PA, Denver, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Recently named to Forbes List of America’s Best PR Agencies, Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work.
About Matter Communications
Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with offices across North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology, professional services and consumer markets. For more information, visit https://www.matternow.com.