Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from December.
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Study: Does Posting Memes on Social Help Increase Traffic to Your Website?
It’s a meme’s world! It has become clear over the past 10-15 years that brands can generate heaps of likes and comments when they post a relevant or trending meme, sparking engagement while creating a sense of accessibility and community – but can it actually help bring traffic to their sites and drive further action? Social Media Today conducted an experiment on their own platforms to find the answer. Results indicated a clear lift in sessions from social by about 12% in a 3-month period, leading us to the conclusion that a touch of humor and relatability, along with tapping into trending memes, can actually bring more users to your website and introduce them to your marketing funnel.
If you’re looking for fresh ways to drum up more engagement and traffic through your organic social content, consider creating memes that are relevant to your brand message and to your audiences!
What’s Happening with Advertisers on Twitter?
It’s certainly no secret that the scene on Twitter has been somewhat…dizzying since the Elon Musk acquisition that concluded late in October. Since then, agencies such as ours have recommended pausing all advertising on the platform until the dust settles and the uncertainty clears. A chaotic environment like the one created by this upheaval can pose risky situations for brands, making general brand safety on the platform questionable at this time. At its core, this issue is a big deal for Twitter as the platform makes most of its revenue from advertisers. Musk decided to take the issue to his followers, presenting a poll to ask if advertisers should support freedom or speech or “political correctness”, further adding to the unease felt by social marketers across the globe. Musk has made efforts to meet with ad execs and put forth a settling plan for advertising on the platform, but reports indicate he has made the comment that “we’ve done our absolute best to appease [advertisers]. And nothing has worked.”
If you’re looking for fresh ways to drum up more engagement and traffic through your organic social content, consider creating memes that are relevant to your brand message and to your audiences!
Instagram is Testing Adding Songs to Profiles, But Not Externally (Yet)
We know what millennials reading this are thinking right now – is Instagram feeding into MySpace concepts? Is it 2006 up in here? Instagram is reportedly internally working on a feature that allows users to add a song to their profiles. A notable leaker Alessandro Paluzzi tweeted screenshots of the feature, stating that its currently being trialed internally.
The concept would allow users to have a song of their choice automatically play when users visit their Instagram profile. This sparks a sense of nostalgia for MySpace users from the mid-00’s, when the biggest choice you had to make as a teen or young adult was which song would set the stage for your profile. This could pose unique opportunities for businesses to further establish a sense of community on their profile and extend their brand into song.
Could your team use more social media best practices and support for your brand? Reach out below and our team will be in touch.