Matter Social Second: June 2022

By Hannah Osmani

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from June.

Click the headline to see the full story.

LinkedIn Begins to Roll Out New Laugh Reaction

A few months back, LinkedIn announced that it was testing a new reaction – a “funny” emote – and it’s finally here! If you don’t have it yet, don’t worry. It’s gradually being rolled out and you’ll be laughing in no time.

Twitter Launches Brand Likes for All Advertisers

Dear brands, more Twitter engagement is coming! Twitter recently announced its branded Likes option will be available to all advertisers in the U.S., UK and Japan starting next week. The feature enables brands to create custom Like animations to help boost engagement.

Write Longer on Twitter

Twitter recently launched its “notes” option, which has been in the testing stages for a while. The feature allows users to add long-form writing elements, such as blogs, directly to their profiles. Users can Tweet their Notes in the form of a link.

LinkedIn Expands Event Engagement Options

LinkedIn is expanding its features in hopes of increasing engagement for events. The new options will allow users to comment directly within an event and engage with the attendees before, during and after.

Instagram Adds Option to Pin Photos

Instagram is giving users even more control with the option to pin photos. The function allows users to choose any three posts (reels or photos) to live at the very top of their grid. Also, the company is testing the ability to completely reorganize your grid order — baby steps!

Instagram Announces New Reel Features

Instagram is taking Reels to the next level with three new updates. Users can now create 90-second videos, which is a big jump from the previous 60-second limit. Secondly, Insta expanded the audio options to allow users to upload their own original audio. Lastly (our personal favorite update) Instagram added stickers and polls to Reels!

Instagram is Testing Expanded Profile Pictures

Expanded profile pictures could be coming to Instagram! Soon you may be able to long hold on a user’s profile picture to fully enlarge it.

Could your team use more social media best practices and support for your brand? Reach out below and our team will be in touch.