Matter to Descend on Unsuspecting New York Crowd

By Matter

Our team at Matter has always acted as a tremendous resource for our clients at industry tradeshows, regardless of the event size, topic and media following. But nowhere do we get more of an opportunity to show our capabilities than at the major imaging shows that mark the calendar, including the upcoming PhotoPlus Expo taking place at the Javits Center in New York Oct. 22-24.

Matter has always had a significant presence at this event, but this year – with seven Matter clients exhibiting – I’m proud to say that we’re truly going above and beyond to maximize the visibility for our attending clients. Our clients already make a significant investment when they choose to exhibit at a show like PhotoPlus and this year, as in years past, their relationship with Matter will have a major impact on their tradeshow returns.

First, from its own booth on the tradeshow floor (booth #1036 – co-located with our friends and clients at Lexar) Matter will welcome members of the media throughout the event, giving them a place to briefly relax, catch-up with industry colleagues, find out the latest news from our clients and conduct one-on-one briefings. This will culminate in a social hour on Friday, Oct. 23 from 4-6 p.m., where we’ll be sharing drinks and conversation with our media friends, as well as any fellow exhibitors and interested parties.

To drive traffic to our clients’ booths, Matter is holding a Passport Giveaway that is sure to draw a crowd. At the Matter booth or those of its clients, PhotoPlus Expo attendees can grab a Matter Passport. From there, they’ll be asked to get a stamp and swipe their ID badges at the various client booths at any point during the event. A completely booked passport can be returned to Matter’s booth for a chance to win one of three great prize packages, including brand new, must-have photo gear and software. For more info on this very fun twist on the same-old tradeshow agenda, check it out here.

Finally, the intrepid team of Matter execs attending PhotoPlus cannot and will not forget about our social media followers. We’ll be tweeting about great companies we meet throughout the show and sharing photos and videos of noteworthy exhibits, speakers and events. Check Matter Chatter next week for impressions of the show and a discussion of our experience in trying to bring new thinking and more excitement to the typical PR agency’s show participation.

Onto the Big Apple — see you next week!