As mobile devices continue to dominate how users are viewing the web, Google has announced that as of April 21st whether a site is mobile-friendly will begin to have a “significant impact in our search results”. While Google has used this criteria for years, it has been seen as a much more ambiguous factor.
Now, after 4/21 (dubbed “Mobilegeddon”), those factors will hold much more weight – meaning that if your site is NOT developed expressly to be mobile–friendly you could experience significant decreases in search visibility, while competitor websites that ARE will have a powerful leg up.
Not sure if your site will make the cut? Give our Studio-C web team a call.