Now Pitching: Jennifer Zarate, CRNtv

By Hannah Carroll

Welcome to our latest edition of Now Pitching, where we catch up with the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. For this special vlog segment, we chatted with Jennifer Zarate, reporter and video journalist at CRNtv. 

As an enterprise IT and channel expert and Matter favorite, Jennifer joined CRNtv in 2019 and leads the video component for the publication. Prior to joining CRNtv, she worked as a television news reporter for WWLP-22 News in Springfield, Massachusetts. At Matter, we’ve worked closely with Jennifer on feature stories and exclusives with clients including Auth0’s launch of the Auth0 MarketplaceMindTree’s President of Global Markets, as well as upcoming conversations with BIO-key and Attivo.

In today’s conversation, Jennifer gives us an inside look into her background, what she is currently working on and best practices for PR pros.