The New York Times recently caught our eye with a thought-provoking article on the changing role of technology-focused public relations pros. Claire Cain Miller penned an article published July 5 titled, “Spinning the Web: P.R. in Silicon Valley,” which discussed how public relations gurus are courting influential voices on services like Twitter to endorse new companies, Web sites or gadgets, perhaps forever altering their roles. We think there will always be a place for traditional media outreach in PR, but it’s definitely an interesting time as new and social media outlets continue to amass larger audiences.
