PR Whiteboard is a one-stop blog for PR and marketing professionals to get freshly squeezed insights about driving engagement for their clients and businesses. Written primarily by Matter Communications principal Scott Signore, PR Whiteboard provides insights into PR industry happenings, as well as tips and tricks to run a the best PR agencies possible. From social media engagement to traditional PR to Boston public relations insights, PR Whiteboard is your answer to the question: what’s new in PR today?