Say Hello to mLive!

George Snell

 

Lights, camera… action!

Matter is now live.

This week, Matter launches mLive, a new creative offering for brands that combines the power of live video storytelling and TV-quality video production with the pinpoint precision of digital media distribution.

We live in a real-time media environment. Half of the world’s population is now online – more than 3.8 billion people. In the U.S. alone, adults spend an average of 6.3 hours a day interacting with digital media – more than half that time on their mobile devices.

What are they doing online? They’re watching video content – nearly 5 hours each day. With this explosion of on-demand video, live video is an ideal way to break through the noise, seize a moment in time and own it.

Think about how this works on TV – a medium now consumed by on-demand media services. Not many people watch regularly scheduled TV shows anymore. Instead, they use services like Netflix, Amazon Fire, Hulu and DVR technology to watch their program when they want.

Except, of course, for live broadcasts. Live shows – like the Academy Awards, NFL football games, the FIFA Women’s World Cup – have the power to grab our attention. Live has an urgency, an excitement that cannot be replicated by pre-recorded content.

Social media companies know this. That’s why every major social media platform has invested heavily in live video: Facebook Live, Periscope by Twitter, YouTube Live and just last month, LinkedIn announced its beta version of LinkedIn Live.

Media companies have also discovered the appetite for live video. The New York Times, Wall Street Journal, Huffington Post and Forbes now all have live video studios. Even trade publications such as Industry Week, Successful Farming and American Shipper have debuted live video.

That’s because people are demanding live:

  • Two-thirds of all internet traffic is now video – 17% of which is live video. Live video traffic is expected to grow 15x by 2022 (according to the Cisco Visual Networking Index: Forecast and Trends, 2017-2022)
  • Facebook reports that 78% of its users are already watching live videos
  • According to a survey by New York Magazine and Livestream, 80% of consumers would rather watch a live video from a brand than read a blog post or a social media posting

mLive is designed to strategically and creatively help brands navigate live video. Our experts have produced more than 125 live shows for organizations such as Harvard University, MIT, John Hancock, Ocean Spray and Honeywell. mLive produces live programming in a wide array of genres: cooking shows, talk shows, product launches, one-on-one interviews, panel discussions and product demonstrations.

mLive features:

  • A custom-built distribution plan that includes a strategic mix of earned, owned and paid approaches
  • A multi-channel approach to simulcast your live video to your audience, no matter where they are online
  • A TV-quality production that includes multiple cameras, pre-recorded video, motion graphics and the integration of real-time engagement
  • An expertise to embed commerce and lead generation right into the live broadcast
  • And, of course, a creative energy to produce a live show that both entertains and informs your target audience

The world – and business – moves in live-time. Isn’t it time for your marketing and communications to catch-up?

mLive is here because live matters. Learn more at matternow.com/mlive/

 

(Statistics not already cited come from the 2019 Internet Trends Report by Mary Meeker of Bond Capital)

George Snell

George Snell

General Manager and Executive Producer

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